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Your marketing strategy, supported by a 500-pound gorilla.

Learn how Data Fusion Marketing
is changing the advertising landscape

Real Time Results
with the Gorilla Gauge

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Leading the troop with state-of-the-art-tactics and technology

Welcome to SilverBack

Founded on strong partnerships and supported by business-leading digital experts, SilverBack Advertising has become one of the fastest-growing marketing firms in the country. When your business is ready to take the next step in the competitive world of advertising, trust the gorilla in the room to help corner your market.

600+

Data Partners

76+

OTT Inventory Sources

300

mm Impressions

Our Process

Six Simple Steps

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Discovery

SilverBack Advertising offers dynamic and laser-focused audience targeting. Our digital experts follow the data to identify your perfect audience, building the environment to guarantee less wasted ad spend and more results.
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Development

SilverBack custom-tailors your marketing strategy to speak directly to your unique audience. Say goodbye to one-size-fits-all creative and messaging, as SilverBack's team builds messaging to make your business stand out from the rest.

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Execution

The digital team at SilverBack puts your plan into action with smart-bidding strategies to maximize every ad dollar, no matter the budget. Constant tracking and checking make sure that only the best strategies work, allowing for faster optimization with less growing pains.

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Monitoring

The Gorilla Gauge dashboard gives you a real-time look at your results and makes it easy to compare numbers month-over-month. SilverBack’s team constantly watches your strategies as they execute and update them for regular optimizations.

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Measurement

SilverBack follows its constant monitoring with regular measuring to make sure your campaign is moving in the right direction. Different businesses and strategies require different KPIs, and SilverBack closely finds and follows the numbers that matter most to your business.

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Growth

Whether judging month-over-month or year-over-year, SilverBack’s biggest goal is to contribute to consistent and sustainable growth for your business. Expensive but short-lived flash in the pan results are good for getting attention, but the long-term health of your business needs a steady plan to consistently build.

Case Studies

Results are what keeps SilverBack and our clients moving forward. Check out a few of our client's stories and the unique strategies that helped them boost revenue and reputation.

Serving

Automotive Dealerships

SilverBack Advertising's roots are in the automotive industry. Auto sales continues to be a constantly-evolving and ultra-competitive market with new players entering the game yearly. At SilverBack, we make sure our clients stay ahead of the game with updated tactics and technology.

The path to growing your market share becomes clearer with an experienced team that understands the auto industry and how best to maximize every dollar of your marketing budget.

Using custom campaign strategies and extensive research on your audience and geographical boundaries, we put you in front of the people searching for cars now.

$16,825,186

In Gross Revenue Generated

7,574

New Vehicles Sold 2021

361.53%

ROAS

Automotive Dealerships

Resources

The FTC’s New Rules: Examining the CARS Rule The Importance of Patience (and Coffee) Digital advertising and the automotive industry Problem Solved - Inventory Transparency Effective Reputation Management: Why It Matters and How SilverBack Can Help Mastering Image Search with Paid Advertising DSP’s, Dos and Don’ts of Customer Service, and Donut Tires Choices Matter: Customer Service Insights and Loyalty Lessons Settling Into Performance Max Boost Your Meta Ads with Data Visualization Spring is Here, Are Your Ads Ready? The Power of Podcasts Navigating Seasonality in Paid Search Advertising: The Automotive Industry EV Adoption Winning the Onboarding Game The Importance of Running Display in Conjunction With Your CTV Campaigns Navigating the Future: Paid Search Advertising in 2024 Social Media Advertising in the Automotive Industry Amazon For Auto Dealers Trends to Look For in 2024 Video Marketing for Auto Dealers: Key Stats and Trends to Leverage How to Lose a Sale Does Your Business Need SEO? The Sunset of Google’s Vehicle Ads The Future of Programmatic Marketing in the Auto Industry TV Quality Index (TVQI): Maximizing Ad Performance How to Choose What Marketing KPIs Are Most Important To Your Business Google Analytics 4 – The Clock is Ticking 8 Ways the Auto Industry Can Harness AI The AI Overhaul: Unlocking New Possibilities for Auto Dealers Are your ads ready for summer? How To Keep A Check Of Your Competitors Through Your Own Market Research SilverBack Advertising and Orbee Partner to Harness the Integrations of Customer Data Platform Technology and 1st Party Data In Data fusion Marketing How to overcome Ad Blockers in 2023 The Benefits of Using 1st Party Data in Programmatic Multichannel Advertising Campaigns Google Business Profile Strength Label Rollout What Is TrueView and Why Should Auto Dealerships Care Paid Search: To buy your own name or not? Why Use Native Ads? Streaming in the Springtime Artificial Intelligence and the Automotive Industry ChatGPT: A Valuable Tool for Enhancing Sales and Marketing Efforts SilverBack Advertising Welcomes Melissa Hubbard Let’s Talk Programmatic Advertising 3 Ways to Run an Awareness Campaign on Electric Vehicles Hello Performance Max Campaigns! The 2022 Holiday Season Is Upon Us Your 2023 Advertising Do's and Dont's! Is Your Business Ripe for Disruption? In The Year 2030 - What the Automotive Industry Has In-Store for the Future 5 Ways To Ensure Your Digital House Remains In Order Cardboard Box Theory: Is Your Showroom In Order? Old School vs. New School Winning Facebook Strategies – Head of Auto Retail of FB Details Strategy Five Facebook Campaigns Your Car Dealership Needs to Be Running Five Facebook Campaigns Your Car Dealership Needs to Be Running Experian Automotive Intelligence Engine is the Perfect Tool to Fine Tune Your Data-Driven Decisions!

Serving

Small Businesses

SilverBack Advertising's adaptable strategy model makes us the perfect partner for small businesses of all sorts. Finance, health, medical, fitness, pet care, and automotive service are just a handful of the fields we've helped clients in. Even if you're a first-time advertiser, SilverBack is more than ready to work with a small start-up budget to help get eyes on your business. Talk with us today and learn more about how we can help, and what options there are to make the most out of your budget.

Small Businesses

Resources

Navigating the CPM of CTV: Understanding the Value Behind the Numbers The Importance of Patience (and Coffee) Is TikTok the new Google for Gen Z? Digital advertising and the automotive industry Problem Solved - Inventory Transparency Effective Reputation Management: Why It Matters and How SilverBack Can Help Coming Up Next On Netflix Mastering Image Search with Paid Advertising DSP’s, Dos and Don’ts of Customer Service, and Donut Tires Is Audio Advertising Back? Sounds About Right! Choices Matter: Customer Service Insights and Loyalty Lessons Settling Into Performance Max Boost Your Meta Ads with Data Visualization Why Total Attribution is a Lie Spring is Here, Are Your Ads Ready? The Power of Podcasts International Women’s Month – A Note From Anna Building a Stronger Branding Message Navigating Seasonality in Paid Search Advertising: The Automotive Industry Ignite Your Digital Engine: 5 Ways High-Quality Data Fuels Effective B2C Marketing EV Adoption 4 for '24: Four Streaming Trends to Watch for this Year Winning the Onboarding Game The Importance of Running Display in Conjunction With Your CTV Campaigns Exploring the Future: AI Content Creation Tools for 2024 Creating Authentic Connections Through Your Marketing Navigating the Future: Paid Search Advertising in 2024 Here’s Looking At You, 2024 Create a Winning Campaign This Christmas, put the cookies out for Santa and leave them there Holiday Marketing 2023: Quick Insights Sales Pitch Turn Off Silverback Advertising Attends Programmatic IO Social Media Advertising in the Automotive Industry Voice Search Optimization for Businesses Google’s Shift In Attribution Modeling for Ad Campaigns Amazon For Auto Dealers Trends to Look For in 2024 Video Marketing for Auto Dealers: Key Stats and Trends to Leverage Is Cable Doomed? What the Spectrum-Disney Dispute Tells Us About the Future Unleash the Power of Identity Graphs: Deterministic vs. And Probabilistic Approaches How to Lose a Sale The Power of Email Marketing: Elevating Business Success Does Your Business Need SEO? SilverBack Advertising Welcomes Baylie Gary Increasing ROI in Paid Search Without AI The Sunset of Google’s Vehicle Ads The Future of Programmatic Marketing in the Auto Industry TV Quality Index (TVQI): Maximizing Ad Performance Programmatic Advertising for Small Businesses: A Beginner's Guide How to Choose What Marketing KPIs Are Most Important To Your Business The Future is Here: Unlocking the Potential of FINN's Vehicle Subscription Services for Dealerships Google Analytics 4 – The Clock is Ticking The AI Overhaul: Unlocking New Possibilities for Auto Dealers Brand Awareness Paired With Digital Marketing Are your ads ready for summer? The AI Overhaul: Unlocking New Possibilities for Auto Dealers How To Keep A Check Of Your Competitors Through Your Own Market Research Programmatic Advertising and Artificial Intelligence: The Future of Automated Advertising SilverBack Advertising and Orbee Partner to Harness the Integrations of Customer Data Platform Technology and 1st Party Data In Data fusion Marketing How to overcome Ad Blockers in 2023 The Benefits of Using 1st Party Data in Programmatic Multichannel Advertising Campaigns The Future of Television Google Business Profile Strength Label Rollout What Is TrueView and Why Should Auto Dealerships Care Paid Search: To buy your own name or not? Paid Search: The Age Old Question Why Use Native Ads? ChatGPT: A Valuable Tool for Enhancing Sales and Marketing Efforts HTML5 Display Ads and Why You Should Use Them Let’s Talk Programmatic Advertising Hello Performance Max Campaigns! The Science Behind Achieving Better Results Is Your Business Ripe for Disruption? The End of Universal Analytics: 4 Tips to Protect Your Analytics Future TikTok – When to Stop? A Change to GA4: The Time is Now The evolution of social media marketing, the importance of engagement, and where to go next? Putting Your Audience First - The Future of Advertising Is Now! Consumers Are Paying Less to Watch, What Does that Mean to Advertisers? Tips For Effectively Using CRM Data During COVID-19

Serving

Agencies

SilverBack's industry-leading technology and tracking is available for other agencies to use. Our white label services have helped several agencies offer more tools to their clients with easily - measurable results. If you're ready to help your clients target their audience more accurately with custom-built strategies that zero in on the best candidates to buy, ask about SilverBack Advertising and our DataFusion platform. We're ready to be your partner in the new age of advertising.

Agencies

Resources

Navigating the CPM of CTV: Understanding the Value Behind the Numbers The FTC’s New Rules: Examining the CARS Rule The Importance of Patience (and Coffee) Is TikTok the new Google for Gen Z? Digital advertising and the automotive industry Problem Solved - Inventory Transparency Coming Up Next On Netflix Mastering Image Search with Paid Advertising DSP’s, Dos and Don’ts of Customer Service, and Donut Tires Is Audio Advertising Back? Sounds About Right! Choices Matter: Customer Service Insights and Loyalty Lessons Settling Into Performance Max Boost Your Meta Ads with Data Visualization Why Total Attribution is a Lie Spring is Here, Are Your Ads Ready? SILVERBACK ADVERTISING WELCOMES CAMILO URIBE The Power of Podcasts Building a Stronger Branding Message Navigating Seasonality in Paid Search Advertising: The Automotive Industry Ignite Your Digital Engine: 5 Ways High-Quality Data Fuels Effective B2C Marketing EV Adoption 4 for '24: Four Streaming Trends to Watch for this Year Winning the Onboarding Game The Importance of Running Display in Conjunction With Your CTV Campaigns Exploring the Future: AI Content Creation Tools for 2024 Creating Authentic Connections Through Your Marketing Navigating the Future: Paid Search Advertising in 2024 Here’s Looking At You, 2024 Create a Winning Campaign This Christmas, put the cookies out for Santa and leave them there Holiday Marketing 2023: Quick Insights Sales Pitch Turn Off Silverback Advertising Attends Programmatic IO Social Media Advertising in the Automotive Industry Voice Search Optimization for Businesses Google’s Shift In Attribution Modeling for Ad Campaigns Amazon For Auto Dealers Trends to Look For in 2024 Is Cable Doomed? What the Spectrum-Disney Dispute Tells Us About the Future Unleash the Power of Identity Graphs: Deterministic vs. And Probabilistic Approaches SilverBack Advertising Welcomes John Costanza How to Lose a Sale The Power of Email Marketing: Elevating Business Success Does Your Business Need SEO? SilverBack Advertising Welcomes Baylie Gary Increasing ROI in Paid Search Without AI The Sunset of Google’s Vehicle Ads SilverBack Advertising Welcomes Samantha Hamilton TV Quality Index (TVQI): Maximizing Ad Performance SilverBack Advertising Welcomes ASHLEY KERLEY Programmatic Advertising for Small Businesses: A Beginner's Guide How to Choose What Marketing KPIs Are Most Important To Your Business Google Analytics 4 – The Clock is Ticking 8 Ways the Auto Industry Can Harness AI The AI Overhaul: Unlocking New Possibilities for Auto Dealers Brand Awareness Paired With Digital Marketing Are your ads ready for summer? How To Keep A Check Of Your Competitors Through Your Own Market Research Programmatic Advertising and Artificial Intelligence: The Future of Automated Advertising SilverBack Advertising and Orbee Partner to Harness the Integrations of Customer Data Platform Technology and 1st Party Data In Data fusion Marketing How to overcome Ad Blockers in 2023 The Benefits of Using 1st Party Data in Programmatic Multichannel Advertising Campaigns The Future of Television Google Business Profile Strength Label Rollout Paid Search: To buy your own name or not? Why Use Native Ads? SilverBack Advertising Welcomes Cristina Cabrera Streaming in the Springtime Artificial Intelligence and the Automotive Industry SilverBack Advertising Welcomes Kristin D’Alessio ChatGPT: A Valuable Tool for Enhancing Sales and Marketing Efforts SilverBack Advertising’s Gorilla Go-Getter Award HTML5 Display Ads and Why You Should Use Them SilverBack Advertising Welcomes Bob Nemenz SilverBack Advertising Welcomes Melissa Hubbard Let’s Talk Programmatic Advertising 3 Ways to Run an Awareness Campaign on Electric Vehicles Hello Performance Max Campaigns! Your 2023 Advertising Do's and Dont's! #NerdAlert – Creating and Maintaining Organization In the Workplace Premium Consumers: Who Are They? The End of Universal Analytics: 4 Tips to Protect Your Analytics Future TikTok – When to Stop? A 10,000-Foot View of Google Analytics 4 A Change to GA4: The Time is Now Digital and Social Media Trends Debrief... Es Chaco Loco Behind the Curtain – The Structure of Digital Ad Inventory Data Fusion Growing the Digital Advertising Industry Marketing To Millennials The evolution of social media marketing, the importance of engagement, and where to go next? What Does A World Without Cookies Look Like? Consumers Are Paying Less to Watch, What Does that Mean to Advertisers? Tips For Effectively Using CRM Data During COVID-19

See What People Are
Saying About SilverBack

a red car on a road

SilverBack Advertising has been an industry leader by powerfully leveraging Experian's Automotive Intelligence Engine and Premium Auto Audiences to offer their clients truly effective, multichannel marketing programs that drive verifiable results. They are leading the charge into the new era of advanced marketing.

Hans Bodine
Vice President of Automotive Sales | Experian Automotive - Dealer Channel

See How SilverBack Advertising Can Help Your Company Thrive

PARTNER WITH SILVERBACK

Our Partners

Scroll through and see who we're working with to help make the magic happen.

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A Team of Seasoned Experts

Meet SilverBack

SilverBack Advertising was founded in 2006 and has grown to establish its presence coast-to-coast. Our team has over 100 years of combined advertising experience and know the strategies that work best for every type of business.

What separates SilverBack from other agencies is our attention to detail, our range of new technology , and our unbeatable account management. SilverBack wants to be more than just your agency, we want to be your partner and your best employee! Ask about hiring us today!