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Advanced Automotive GA4 Tagging Powered by ASC Standards

Most dealership websites are flooded with messy, inconsistent data—and it's killing your marketing ROI. Our service ensures your entire site is properly tagged using the Automotive Standards Council (ASC) framework, integrated with Google Tag Manager and GA4, and visualized through Looker Studio.

We help dealers, dealer groups, and automotive vendors get full visibility into consumer behavior by department—Sales, Service, Parts, and more—so you can optimize spend, conversions, and customer experience across the board.

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Advanced Google Analytics

All Dealers Need ASC-Compliant GA4 Tagging

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STANDARDIZED CONVERSION TRACKING

No more guesswork. Every form, chat, click, and call is tagged with ASC-defined events and parameters.

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SALES, SERVICE, AND PARTS ATTRIBUTION

Track conversions by department with clarity, finally know what's driving leads in Service vs. Sales.

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PAID MEDIA OPTIMIZATION

Send high-quality signals to Google Ads using ASC key events to improve bidding and ROAS.

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LOOKER STUDIO DASHBOARDS

We deliver clean, dealer-ready dashboards so you can monitor performance without lifting a finger.

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FUTURE-PROOF ANALYTICS SETUP

Built for scale and consistency, even if you change website vendors or tech platforms.

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IMPROVE VENDOR ACCOUNTABILITY

Easily see which tools are driving value (or not). All data is normalized across your tech stack.

OUR PROCESS

SIX SIMPLE STEPS

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GA4 AUDIT

We review your current tracking setup.

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TAG IMPLEMENTATION

Full ASC tagging setup via Google Tag Manager.

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GA4 CONFIGURATION

We set custom dimensions, key events, and conversions.

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LOOKER STUDIO SETUP

Real-time dashboards with insights by department.

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ADS INTEGRATION

ASC key events sent to Google Ads & Facebook CAPI.

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ONGOING SUPPORT

SilverBack's digital team constantly tracks your campaigns and offers insights and recommendations for best results.

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AUDIENCES

New audiences are constantly sought out by Data Fusion through look-alike data, where your website and sales data helps build a picture of a customer most likely to convert.

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Client Testimonial

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With data driven insight, advanced technology, and personalization, SilverBack Advertising has been helping our store achieve great results from our advertising spend. Their targeted creative ideas have helped our team grow in a competitively challenging market.

Faith Massey 
General Manager | Massey Hyundai

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Quick Tip

"Through Data Fusion, SilverBack provides you the best audience delivery, the most efficient ad spend together with store visits and sales. The comment I hear more than any other, "I wish all of my digital tactics could talk to each other and learn from each other" ........Welcome to Data Fusion! We deliver the right message, at the right time, to the right person, on the right device, while providing mutually agreed upon high level attribution."

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Jeff Cossar
President

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