Amazon For Auto Dealers
When you think of the name Amazon, there are a few things that come to mind immediately. Amazon Prime membership and delivery perks and smart-home devices like Amazon's Alexa are amongst a few. It's safe to say that one of the things that didn't pop up first was Amazon Ads. Considering how much they've expanded, it makes complete sense that they've now expanded into the advertising space, and we are here to talk about how it could benefit your dealership!
Amazon is a walled garden. What that means is that they control everything in their environment to keep it safe and protected without it ever leaving, so basically, if you want to play, you're going to have to abide by their rules. This isn't anything new since we've seen these types of situations before with Google and Facebook. An advantage of working with a walled garden like this is that you have access to their rich first-party data to use in your campaigns. You'll be able to target specific buying habits, audiences, and much more based on the data within the Amazon ecosystem. Access to their ecosystem and data allows for a few different options for getting your advertising shown.
The three ways that your ads can be shown through Amazon Ads are with audio, video, and display ads. You can create a specific audio spot that highlights any specific incentives you might have for the month, and they'll play through Alexa devices during streaming sessions. You could show off your inventory with some Dynamic Display and videos. All types of ads are customizable to fit your branding message and find the right audience for you. Use your company's strengths in combination with Amazon's rich data to reach the right consumer at the right time. We can even use offline sales data to match back sales to your Amazon campaign to continue optimizing its performance.
The opportunity is out there, and it only keeps growing as Amazon does! We are here to help guide you along the way. Contact us today if you're interested in learning more about advertising with Amazon Ads.