Traditional Media
Sometimes You Just Have To Go Old-School
Is Traditional Media Still Cool? We Think So!
Roughly 97% of US households still use TV to consume content. While cord-cutting is gaining traction, especially among the highly marketable Gen Zer's, traditional advertising methods such as television, radio and print still have a highly important place in the ad space.
The Best of Both Worlds
The team at SilverBack Advertising knows that traditional and digital media work best when they're blended. No single marketing strategy is guaranteed to show results, so having your strategies diversified between platforms but keeping consistent branding and messaging is the best way to bring your business to the next level.
Employee Quick Tip
"Think Super Bowl commercials are expensive? In terms of cost per thousand impressions, it's among the least expensive way to advertise!"
Anna Johnson
Account Manager
Client Testimonial
I love working for SilverBack. This is the first work environment where everyone feels like family, and we are encouraged to be as creative as possible. Our workdays are flexible, and our camaraderie is unmatched!
Anna Johnson
Account Manager
SilverBack Advertising has been an industry leader by powerfully leveraging Experian's Automotive Intelligence Engine and Premium Auto Audiences to offer their clients truly effective, multichannel marketing programs that drive verifiable results. They are leading the charge into the new era of advanced marketing.
Hans Bodine
Vice President of Automotive Sales | Experian Automotive - Dealer Channel
Working with SilverBack is an absolute pleasure. Their professionalism and commitment
are unmatched, and it makes my job so much better. The entire SB team is incredibly
responsible, and they
really put their heart into their work. We've worked with them for
over 7 years, with each one a great success. We look forward to continuing this great
relationship for many years to come.
Gabi Mora
Advertising Director | Car Pros Automotive Group
Jim Smith
General Manager | Acura Carland
Nico Cerza
General Manager | South Point Dodge
Faith Massey
General Manager | Massey Hyundai
Without SilverBack and my Gorillas, I don't know where I'd be! This company knows
the true meaning of work family!
Esther Morris
Director of Client Services
Traditional Media
Frequently Asked Questions
What Traditional Media tactics do you offer?
We offer broadcast TV, cable, radio, print, and outdoor advertising services.
What is the biggest advantage of Traditional Media?
Reach is the biggest advantage of traditional media. Specifically, TV is the best media to reach a mass audience.
What are the benefits of Traditional Media marketing for my business?
It depends on your business goal. If the goal is to create awareness, then traditional TV is the best option to reach a large audience.
How can traditional and digital media analytics work together?
TV & Digital are both viable options working together or independently. TV is the megaphone and digital is the more personal call-to-action. When they work together cohesively, they create a symphony of success for your business.