How to Use UGC in Your Paid Ads

There is a general tendency for people to place more trust in other individuals compared to sectors, brands, or companies.

As a result, User-Generated Content, or UGC, has transformed the world of advertising on Facebook and Instagram.

Such content is advertisements given by customers or already endorsed by them and is authentic, believable, or acceptable, and, most importantly, does not seem like advertising even when it is!

Have you ever made a purchase after hearing a so-called influencer singing its praises on Instagram? Then you've witnessed how powerful social proof can be.

And, if you are running ads, it's high time you make use of the same.

Let us address the aspects that are responsible for high performance of UGC and how you can make use of it in your campaigns starting today.

What's Social Proof, Anyway?

Social proof is essentially the concept that when others are enjoying something, it makes sense for you to try it out as well.

That's the reason why reviews, testimonials, and pictures from actual customers are so great. They build confidence in the product without being overly aggressive.

For example, UGC in advertisements enables prospective users to know that real customers use and enjoy the brand.

That's much more believable than a sleek advertisement that says, "We spent a lot on this ad in the first place!"

For Paid Ads, Why UGC is Pure Gold It's Relatable UGC is not a sales oriented advertisement; it's more like being recommended by a good friend to try something. People do not pay attention to ads, but people do pay attention to UGC. It Is Trustworthy, People tend to be more confident when they see someone similar to them using the product and therefore, are more likely to make a purchase.

It's Less Expensive (and Faster)!

Don't waste money on professional images because your clients are already generating high-quality content!

If you're ready to take your paid ads to the next level with UGC, SilverBack Advertising is here to help. Let us craft impactful campaigns that resonate with your audience. Contact us today to get started!