Front view of a blue Mercedes-Benz car with a test drive call-to-action in an urban setting.

The Secret to Writing Facebook Ad Copy That Sells Cars

By Alejandro Castaño

In

Social Media Marketing Digital Advertising

Let's face it: most people don't scroll through Facebook or Instagram planning to buy a car. That's why writing ad copy that actually captures attention and drives action is key for car dealerships trying to stand out in a competitive digital space.

Whether you're promoting a limited-time offer or showcasing your latest SUV inventory, the words you choose can make or break your results. Here's how to write Facebook ad copy that helps your dealership actually sell more cars.

1. Start with a Hook

You have about 2 seconds to stop the scroll. Your first line needs to be short, strong, and relevant to your audience.

Examples:

● "🚗 Zero down, drive today!"

● "Get up to $3,000 over KBB value for your trade-in!"

● "Just dropped: Brand-new 2025 SUVs at unbeatable prices."


Avoid generic intros like "Looking for a new car?" and go straight into what matters.

2. Lead with the Offer (When You Have One)

Don't bury the deal at the end of your copy. If you're running a sale, say it upfront.

Example: "Only this week: 0% APR financing on all new 2024 models."

Buyers respond to clarity. Tell them what they'll get, how long it lasts, and what makes it special.


3. Add Specifics

Car buyers care about details. Highlight things like mileage, model availability, warranty, or payment terms. This builds trust and gives your ad credibility.

Example: "Drive home a 2022 Ford F-150 with under 30K miles for just $385/month."


4. Use a Clear Call-to-Action (CTA)

Don't assume people know what to do next. Be direct with your CTA based on your goal:

  • For leads: "Tap to get today's best price."
  • For visits: "Schedule your test drive now."

  • For awareness: "See what's in stock."


5. Match the Copy to the Creative

If your ad copy promotes a trade-in offer, but the image is a photo of a new car, that creates a disconnect. Make sure your copy and visual tell the same story.

Consistency helps users process your message faster and builds more trust.


6. Keep It Conversational

Write like you talk. Avoid jargon and dealership lingo. You're not writing a billboard or legal disclaimer; you're starting a conversation.

Bad: "Our dealership proudly offers pre-owned inventory vehicles with financing assistance."


Better: "Need a reliable ride? Check out our hand-picked used cars, starting under $15K."


Final Thoughts

Great Facebook ad copy doesn't just inform, it excites, motivates, and sells. For U.S. car dealerships, where competition is fierce, and attention spans are short, clear and compelling copy is one of your biggest assets.

Write like your customers think. Focus on what matters to them. And always test different copy angles to see what drives the most leads.

Want help crafting high-converting ad copy for your dealership? Reach out to the team at

SilverBack Advertising, we're here to drive results.