Delivering Superior Advertising
With Superior Digital Technology
Utilizing Connected TV, Audio & Display
Experience The Silverback Difference
Advanced
Audiences
Target your audience with the most predictive capabilities in the industry with over 600+ first-party and third-party data sources.
Better
Attribution
OTT for Action, not just impressions. Streaming Ads with Attribution. Full omni channel tactics down to the household level.
Greater
Scale
Not just “cord-cutters” or “cord-nevers.” It’s large scale household reach + specific target audiences across all devices.
Our Services:
We're Experts In
Our Process
Six Simple Steps
Discovery
Be seen when and where it matters most. Our dedicated team of data analysts understand what to look for under the hood ensuring that your ads are served to your products' most relevant audience.
Development
Personalized and Optimized. Your marketing and advertising strategy developed by partnering with your team.
Execution
Your campaigns executed using the most advanced digital platforms, alongside traditional methods like TV and radio.
Monitoring
Full transparency and access to your campaigns. Our Gorilla Gauge dashboard allows quick and accurate campaign measurement.
Measurement
As the saying goes, measure twice and cut once. While that cliché might ring true to some professions, in marketing we are constantly measuring results and strategizing to ensure maximum growth of your campaign.
SEE WHAT PEOPLE ARE
SAYING ABOUT SILVERBACK
Working with SilverBack is an absolute pleasure. Their professionalism and commitment
are unmatched, and it makes my job so much better. The entire SB team is incredibly
responsible, and they
really put their heart into their work. We've worked with them for
over 7 years, with each one a great success. We look forward to continuing this great
relationship for many years to come.
Gabi Mora
Advertising Director | Car Pros Automotive Group
Frequently Asked Questions
Are you exclusive to the Automotive industry?
No, we are not exclusive to the automotive industry. SilverBack also works with clients in nonprofit, home services, healthcare, and retail.
What types of business do you work with?
SilverBack works with clients in automotive nonprofit, home services, healthcare, and retail.
What services does Silverback Advertising provide?
We are a full-service advertising agency. We develop your marketing message, negotiate contracts, and manage media buying across key channels including Streaming TV, Programmatic Display, Online Video, and Audio, paid search, paid social, SEO, and more.
Our approach focuses on driving both low-funnel business outcomes (such as leads and conversions) and high-funnel awareness to ensure a balanced and effective strategy.
We also combine performance data across all channels into our Data Fusion Marketing platform, allowing us to analyze results holistically and optimize toward the lowest possible cost per conversion.
What competitive advantage does SilverBack Advertising offer its clients?
Real human Customer Service and direct account support, Advanced Technology, Omni Channel Approach, and an ROAS focused approach. Experience and premier expertise make us the adult in the room when it comes to digital media!
Do you work with other agencies?
How would my small business benefit from working with Silverback Advertising?
Why should I work with SilverBack Advertising?
SilverBack Advertising is unique in how we approach advertising and marketing compared to other agencies. Everything we do is focused on making you more money and creating a positive return on your advertising spend—our strategy and reporting are built to clearly show that.
What also sets us apart is our high-touch approach to client service. We stay closely involved, communicate consistently, and act as a true partner in your business, not just another vendor managing your campaigns.
How do I get my business started with Silverback Advertising?
What kind of reports will I receive?
You'll have on demand access to reports for each channel. However, we like to provide a narrative to see the story behind the report so every month you'll have calls with one of our team members to give you that narrative, get your feedback, recommend our changes and implement those changes.
Does SilverBack Advertising work with clients who are out of state or in another country?
Yes, we work with clients all over the United States. We are experienced with small local markets to large metro and regional brands and businesses.