Connected TV
Connect With Your Audience Anywhere, Anytime.

4X

ROAS

5ยข

Average Cost Per Completed View

Cross-Device Performance

Go Where Your Audience Goes

Embrace the new age of television advertising with SilverBack's Connected TV service. Fully optimized for your business and easily trackable with the Gorilla Gauge dashboard, SilverBack's CTV strategy offers measurable results giving you a full picture of your return on investment. Our custom audience targeting combined with distinct and powerful creative deliver more results with less wasted ad spend.

OUR PROCESS

SIX SIMPLE STEPS

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DISCOVERY

Your audience is waiting and more engaged than ever with Connected TV. SilverBack's team studies the data and finds the best audiences ready to convert and become customers, by putting your products in with their favorite shows.

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DEVELOPMENT

SilverBack's creative specialists bring stories to life and give your business its moment to shine in the spotlight. Show your audience what separates you from the competition with distinct branding and engaging content that fits right in with their viewing habits.

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Execution

SilverBack delivers your CTV ads to targeted audiences over several different platforms to optimize smart bidding and guarantee maximum engagement. Regular performance assessments and real-time adjustments help narrow your audiences and bring stronger results.

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Monitoring

Specialists oversee your campaign and monitor its performance, offering insights and adjustments throughout the advertising cycle. The Gorilla Gauge dashboard brings full results and analytics to our clients in real time for total transparency.

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Measurement

Through SilverBack's Gorilla Gauge dashboard, you can see which metrics matter the most to your business and paint the picture of your success. With Connected TV, you'll see what demographics performed best, which platforms showed the most engagement, and where our tactics need to optimize for stronger results each cycle.

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GROWTH

As your presence on Connected TV grows, SilverBack will keep the strategies and creative approaches fresh and engaging. We work to discover new audiences and retarget ones more likely to buy, building a CTV presence modeled on growth.

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Partner with Silverback

See how SilverBack Advertising can help your company thrive

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Connected TV 

Frequently Asked Questions

What is Connected TV advertising?

Connected TV refers to the digital content streaming through apps, either on a smart TV or through OTT devices. Ads can be served before content or during commercial breaks.

Why should Connected TV be part of my media strategy?

Connected TV ads are one of the most effective ways to reach your target audience and vast audiences of cord-cutters or cord-nevers. You can unify your ad buys across linear streaming with more precision on who sees your ads and how often.

Is CTV content consumed only on television?

CTV content is consumed using either a device connected to the internet and plugged into a television, popular examples are Roku, Amazon Fire Stick, and Apple TV, or a smart TV connected to the internet. In both cases, content is consumed on "TV glass." Connected TV apps like Hulu and transformed tablets, phones, and desktops into mini-television sets. You don't need a TV set to watch TV anymore.

How popular is Connected TV?

CTV advertising is among the fastest growing channels in the US digital ad spending market. Pandemic trends accelerated cord-cutting and more programmatic CTV inventory became available than ever before. According to emarketer, about two-thirds of the US population are monthly connected TV (CTV) users. CTV attracts viewers across generations, four in 10 US senior citizens are CTV users and more than 80%, among those ages 25-54.

What is AVOD?

Ad-Based Video on Demand (AVOD, is an ad-based platform that allows consumers to access free content in exchange for watching targeted advertisements. AVOD viewership is expanding as more traditional TV networks invest in streaming services: NBCUniversal Peacock, Fox Tubi, Viacom CBS Pluto TV and Paramount+, and Warner Media HBO Max.

How is my Connected TV plan targeted to my audience?

Your Connected TV plan is customized using Data Fusion Marketing's advanced audience targeting and measurement capabilities. Data Fusion Marketing's precision cross-device targeting and responsiveness to real-time marketing conditions provides household addressability and valuable attribution to your CTV video marketing like clicks, calls, form fills, and store visits.

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Employee Quick Tip

"Between 2019 and 2020, ad-supported, compared to non-ad supported, app viewership became more popular (64% vs 54%) among households without traditional pay TV subscription."

Shane Stender, Managing Partner