The Importance of Running Display in Conjunction With Your CTV Campaigns
Connected TV campaigns without also running display campaigns significantly
limits the potential reach and impact of your campaigns. CTV excels in
delivering targeted, high-quality content directly to viewers, offering a
personalized advertising experience. However, it is most effective when
combined with display advertising. Display ads ensure re-engagement going from
the big screen to mobile, tablet, and desktops. This strategy not only extends
brand presence but also increases the frequency of ad exposures and reach as
display CPMs are exponentially lower.
display advertising addresses a critical limitation of CTV: the lack of clear
and direct attribution. Unlike CTV, display ads are clickable, offering a
straightforward path for consumers to engage further with a brand. This
interaction is easily tracked, allowing for precise attribution of conversions
and other desired actions.
conclusion, integrating CTV with display advertising maximizes campaign reach
and engagement and significantly enhances attribution capabilities, a key
component in optimizing marketing strategies. This synergy allows marketers to
track the consumer journey from CTV ad impressions to display ad clicks,
offering a comprehensive view of cross-platform performance. Understanding
which combinations of messages and platforms drive conversions enables more
effective budget allocation and campaign optimization, ensuring a higher return
on investment. Together, CTV and display advertising create the ideal media mix
that drives better outcomes by delivering a consistent brand message across
SilverBack is here to elevate your CTV and display advertising strategies. Contact us today!