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Your marketing strategy, supported by a 500-pound gorilla.

Learn how Data Fusion Marketing
is changing the advertising landscape

Real Time Results
with the Gorilla Gauge

Leading the troop with state-of-the-art-tactics and technology

Welcome to SilverBack

Founded on strong partnerships and supported by business-leading digital experts, SilverBack Advertising has become one of the fastest-growing marketing firms in the country. When your business is ready to take the next step in the competitive world of advertising, trust the gorilla in the room to help corner your market.

Partner With Us

600+

Data Partners

76+

OTT Inventory Sources

300

mm Impressions

Data Fusion Marketing

Connected TV

Traditional Media

SEO

Email Marketing

Paid Search

Creative

Reporting

Discovery

SilverBack Advertising offers dynamic and laser-focused audience targeting. Our digital experts follow the data to identify your perfect audience, building the environment to guarantee less wasted ad spend and more results.

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Development

SilverBack custom-tailors your marketing strategy to speak directly to your unique audience. Say goodbye to one-size-fits-all creative and messaging, as SilverBack's team builds messaging to make your business stand out from the rest.

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Execution

The digital team at SilverBack puts your plan into action with smart-bidding strategies to maximize every ad dollar, no matter the budget. Constant tracking and checking make sure that only the best strategies work, allowing for faster optimization with less growing pains.

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Monitoring

The Gorilla Gauge dashboard gives you a real-time look at your results and makes it easy to compare numbers month-over-month. SilverBack’s team constantly watches your strategies as they execute and update them for regular optimizations.

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Measurement

SilverBack follows its constant monitoring with regular measuring to make sure your campaign is moving in the right direction. Different businesses and strategies require different KPIs, and SilverBack closely finds and follows the numbers that matter most to your business.

Measure Your Success

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Growth

Whether judging month-over-month or year-over-year, SilverBack’s biggest goal is to contribute to consistent and sustainable growth for your business. Expensive but short-lived flash in the pan results are good for getting attention, but the long-term health of your business needs a steady plan to consistently build.

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Case Studies

Results are what keeps Silverback and our clients moving forward. Check out a few of our client's stories and the unique strategies that helped them boost revenue and reputation.

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How we helped Honda Carland improve their financing audience.

Secondary Strategy: Financing Audience

Serving

Automotive Dealerships

Serving

Small Businesses

Serving

Agencies

Serving

Automotive Dealerships

SilverBack Advertising's roots are in the automotive industry. Auto sales continues to be a constantly-evolving and ultra-competitive market with new players entering the game yearly. At SilverBack, we make sure our clients stay ahead of the game with updated tactics and technology.

The path to growing your market share becomes clearer with an experienced team that understands the auto industry and how best to maximize every dollar of your marketing budget.

Using custom campaign strategies and extensive research on your audience and geographical boundaries, we put you in front of the people searching for cars now.

$16,825,186

In Gross Revenue Generated

7,574

New Vehicles Sold 2021

361.53%

ROAS

Automotive Dealerships

Resources

Old School vs. New School Winning Facebook Strategies – Head of Auto Retail of FB Details Strategy Five Facebook Campaigns Your Car Dealership Needs to Be Running Five Facebook Campaigns Your Car Dealership Needs to Be Running Experian Automotive Intelligence Engine is the Perfect Tool to Fine Tune Your Data-Driven Decisions!

Serving

Small Businesses

SilverBack Advertising's adaptable strategy model makes us the perfect partner for small businesses of all sorts. Finance, health, medical, fitness, pet care, and automotive service are just a handful of the fields we've helped clients in. Even if you're a first-time advertiser, SilverBack is more than ready to work with a small start-up budget to help get eyes on your business. Talk with us today and learn more about how we can help, and what options there are to make the most out of your budget.

Small Businesses

Resources

The evolution of social media marketing, the importance of engagement, and where to go next? Putting Your Audience First - The Future of Advertising Is Now! Consumers Are Paying Less to Watch, What Does that Mean to Advertisers? Tips For Effectively Using CRM Data During COVID-19

Serving

Agencies

SilverBack's industry-leading technology and tracking is available for other agencies to use. Our white label services have helped several agencies offer more tools to their clients with easily - measurable results. If you're ready to help your clients target their audience more accurately with custom-built strategies that zero in on the best candidates to buy, ask about SilverBack Advertising and our DataFusion platform. We're ready to be your partner in the new age of advertising.

Agencies

Resources

Marketing To Millennials The evolution of social media marketing, the importance of engagement, and where to go next? What Does A World Without Cookies Look Like? Consumers Are Paying Less to Watch, What Does that Mean to Advertisers? Tips For Effectively Using CRM Data During COVID-19

SilverBack Advertising has been an industry leader by powerfully leveraging Experian's Automotive Intelligence Engine and Premium Auto Audiences to offer their clients truly effective, multichannel marketing programs that drive verifiable results. They are leading the charge into the new era of advanced marketing.

Hans Bodine
Vice President of Automotive Sales | Experian Automotive - Dealer Channel