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Are your ads ready for summer?

By Gina Ferguson

In

Digital Advertising Data Marketing Media Ads News Social Media Connected TV

The weather is starting to warm up, and schools are starting to let out. Do you know what that means? It means that summer is quickly approaching. Summer is the time of year when we see a lot of people traveling, taking vacations, and just taking life a little easier than in the other seasons. While there is relaxation and celebration going on all around us, this isn't the time to slack off with your marketing strategies. Here are a couple of tips to help keep your messaging in front of your audience all summer long!

Keep Mobile In Mind

We see a lot of people travel during the summer, which means that mobile device usage is more prevalent, as it's much more convenient to pull a phone out of your pocket to do a quick search while on the road. What this means for you is that you will want to make sure that your content is mobile-device friendly. Whether it is your website or display creatives, they need to be functional in the space and not cause any part of your site to run more slowly than it would on a desktop.

Use the Summer Themes to Stay Relevant

Whether you are running traditional keyword campaigns, display campaigns, OTT campaigns, and more, the different holidays and themes that come along with summer are the perfect opportunity to keep your message relevant throughout the whole season. You can start as early as Memorial Day to have themed messaging and creatives stand out amongst the crowd. Switching it up to keep it fresh throughout the months keeps your messaging and creatives fresh, which will help keep your brand ahead of others. Whether it is a fun summer theme or back-to-school savings, there are plenty of options available, and there is plenty of time to start planning now!

These are just a couple quick tips to keep in mind as we head into the summer that will help ensure your success. It's never too early to start planning, so the question is, are your ads ready for summer? If you have any questions or want to learn more about what we can do to help you, then contact us today!