Football Season Opportunities
It's almost one of the most exciting seasons of the year, especially down here in the south. What season is that? It is football season! Whether it's local pee wee league, high school, college, or your favorite professional team, it brings many people together across the country. It's an almost guaranteed topic that you can count on hearing about starting in August all the way until the Superbowl. So, we already know there is going to be a lot of chatter and discussion about football over the next several months, making it a great time to incorporate your marketing efforts into the many opportunities that this season allows. It's a great time to strengthen your branding message and build awareness for your business.
Did you know that about 75% of Americans watch football? That's a huge audience to which you can expand your branding efforts. With such a large audience, the type of campaign that you'd want to run would be different than a lower funnel campaign that you might be running currently. There are a couple of reasons as to why you'd want to be higher up in the funnel, in a completely separate campaign, if you're thinking about expanding your efforts into the different options that streaming services now provide for football.
A broad audience needs a broader yet memorable message about what your business is about. You don't want to get ultra-specific when you're appealing to such a large audience. You want to be memorable and not boring. This isn't a time to nail down specifics on deals that you'd like to promote for a limited time. This is when you want to put your name in front of the audience and let them know who you are within your community and what you offer that makes you stand out.
Use this as an opportunity to tie in local highlights or contributions from your business to your community. Whether you sponsor a local team or are cheering for your favorite NFL team, tying in those types of elements can strengthen your message as they continue to be exposed to it throughout the season.
The cost associated with live sports campaigns varies much more than other types of campaigns because of the high viewership. It can become much more competitive getting into the live programming, especially as streaming services and the NFL continue to make more deals. The branding opportunities create awareness for your business that will keep you in front of the audience throughout the season. You could be reaching potential customers before they know it or have even thought about it just because they remembered seeing your ads during football season.
This ties in well with not becoming ultra-specific with these types of ads since people are much less likely to pay attention to something that they aren't currently looking for in goods and services. They're more likely to stay and watch a broader memorable message about a local company because maybe they thought it was entertaining or because they enjoyed learning about the community involvement that they wouldn't have otherwise known about.
You could potentially be paying a higher floor price to be seen, so don't lose the audience quickly by narrowing down too much.
The 2023 NFL season was one of the most watched seasons in the last couple decades. Participation in Fantasy Football and watching NFL playoff games is also something that continues to rise along with the viewership of the overall season. Streaming services and the NFL continue to partner together for exclusive deals on streaming rights, and that's something that won't be going away soon. The earlier you are able to get in on these deals, the better, and that's exactly what SilverBack Advertising is here to help you do. Ask us about our current 2024 NFL season media plan using our Data Fusion Marketing.
It's a football field of opportunities to get your business in the game. When you're ready to put on your helmet and score a touchdown with your marketing efforts, contact SilverBack Advertising today! We are here to help with all of your advertising needs.