Data Fusion Marketing
Powered by SilverBack Advertising
10+MM
IMPRESSIONS AVAILABLE EVERY SECOND
1.21mm
Store Visits
THE ENGINE THAT REVS
YOUR ENTIRE BUSINESS
Data Fusion Marketing targets your audience across Connected TV, online video, streaming audio, and display ads on the most popular websites. SilverBack purchases premium ad inventory at the best price using our advanced proprietary algorithms. Attribute real consumer action to your integrated marketing campaigns. Data Fusion Marketing tells the story of your customer journey from first impression to the point of purchase.
DATA FUSION MARKETING
POWERED BY SILVERBACK ADVERTISING
AUDIENCE CREATION
From geography to household income, we learn your audience and target the people that matter to you.
INVENTORY SELECTION
More than 76 inventory sources and access
to local news and media sites. Quick access
to high profile content across devices. Guaranteed placement on premium networks.
ATTRIBUTION MODELING
Get more insight into your ad campaign performance across multiple brand interactions.
From first click to point of purchase drive ROI for your business.
ADVANCED REPORTING
Multichannel reporting all in one place. Get game changing insights into your customer
journey using your personalized dashboard.
DATA
Leverage your first-party data with 600+ third party
data partners for maximum
efficiency. Target the right households for a fraction of the cost.
CREATIVES
Run different creatives to different audiences. The most personalized ad experience for
your customers.
DIGITAL MARKETING - BEYOND MODERN
THE MACHINE THAT DRIVES PEOPLE TO PURCHASE YOUR PRODUCTS
Advanced precision targeting is possible with Data Fusion Marketing. Connect every channel as one with the real time buying of ads on Internet-Enabled OTT, Devices Connected TV, and Smart Apps. This platform enables your business to reach the growing number of "cord-cutters" and "cord-nevers." Target audiences across all devices for a sequential and consistent brand story.
OUR PROCESS
SIX SIMPLE STEPS
AUDIENCES
New audiences are constantly sought out by Data Fusion through look-alike data, where
your website and sales data helps build a picture of a customer most likely to convert.
PREMIUM CTV INVENTORY
Data Fusion follows the audience to their favorite shows and programming, getting
placements on inventory that your potential customer is most likely to be engaged in.
Live sports, news programming, and your favorite streaming shows are all available for
placement.
ATTRIBUTION
Track your total customer journey from first impression to conversion. The Gorilla Gauge dashboard allows you to see the shortest and strongest paths to conversions, what creative gets the most clicks and where engagement is earning the most results.
DATA INSIGHTS
SilverBack's
digital team constantly tracks your campaigns and offers insights and
recommendations for best results.
AUDIENCES
New audiences are constantly sought out by Data Fusion through look-alike data, where
your website and sales data helps build a picture of a customer most likely to convert.
Client Testimonial
Faith Massey
General Manager | Massey Hyundai
Utilizing Connected TV, Audio & Display Experience
The Silverback Difference
Advanced
Audiences
Target your audience with the most
predictive capabilities in the industry with over
600+ first-party and third-party data sources.
Better
Attribution
OTT for Action, not just impressions. Streaming Ads with Attribution. Full omni-channel
tactics down to the
household level.
Greater
Scale
Not just "cord-cutters" or "cord-nevers," It's large scale household reach + specific target
audiences across all devices.
Quick Tip
"Through Data Fusion, SilverBack provides you the best audience delivery, the most efficient ad spend together with store visits and sales. The comment I hear more than any other, "I wish all of my digital tactics could talk to each other and learn from each other" ........Welcome to Data Fusion! We deliver the right message, at the right time, to the right person, on the right device, while providing mutually agreed upon high level attribution."
Jeff Cossar
President
Data Fusion Marketing
Frequently Asked Questions
What is Data Fusion Marketing?
Data Fusion Marketing connects every channel as one with the real-time buying of ads airing
on Internet-Enabled OTT Devices, Connected TV, gaming consoles, and Smart Apps. Attribute
actual consumer action to your multi-touch integrated marketing campaigns. Data
Fusion Marketing responds to real-time marketing conditions ensuring you get true reach and
frequency with a lowest cost per conversion campaign goal. Target audiences across all
devices for a consistent brand story.
How does Data Fusion Marketing work?
Similar to how a car operates with adaptive driving, Data Fusion Marketing adjusts with a
level of fluid allocation ensuring you get the lowest cost per conversion. The media works and
communicates together dynamically
adjusting based on how customers consume their media.
Leveraging more than 600+ first-party and third-party data sources for maximum efficiency.
Reach customers anywhere, on any screen with advanced precision targeting.
How do I know if Data Fusion Marketing is the right fit for my business?
If your goal is to reach consumers with the highest likelihood of becoming your customer in
the most cost efficient way, then Data Fusion Marketing is for you.
Can I keep my traditional advertising agency and use Data Fusion?
Yes, you can keep your traditional advertising agency and use Data Fusion. We embrace
partnerships on all levels and your business success is our mission.
What services/tactics are included in my Data Fusion Marketing campaign?
CTV (Connected TV), Pre-Roll, Streaming Audio, Display (Banner Ads), and Search Bridging.
How does Data Fusion Marketing determine which streaming services to show impressions?
It depends on your target audience. Impressions are shown via streaming service distribution channels, Multiple Video Program Distributors (MVPD's), like Hulu, DirectTV Stream (formerly AT&T), Sling, and Discovery Networks to name a few.
Hulu offers a self-serve program. Does Data Fusion Marketing include Hulu and what are the benefits to using Data Fusion Marketing instead of doing it myself?
Yes, we run on Hulu. While you can do it yourself, there are many benefits to partnering with
SilverBack Advertising and letting us do it for you. You'll get access to DMP's that utilize target
audiences, footfall partnerships, audience conversion beacons, offline attribution and more.
What is counted as a conversion in Data Fusion Marketing?
Clicks to Call, store
visits, VDP views, form fills, and finance application completions are
examples of Data Fusion Marketing conversions.
Where does all the data come from?
Data Fusion Marketing leverages data from a number of sources depending on the campaign goal. This al lows us to target multiple audience layers across many channels and devices. Data sources include:
- 1st Party Data - Client CRM, website traffic, and emails
- List Data - Data Fusion can import lists like direct mail
- 3rd Party Data - More than 600 sources of rich data
Do I need to hire someone to manage the Data Fusion platform?
No, you do not need to hire someone. A benefit of working with SilverBack Advertising is
having the desired marketing and targeting tactic capabilities without having to staff up.
Do you provide support and training for Data Fusion Marketing?
Yes, we provide onboarding and training services showing you how to access all your Data Fusion Marketing campaigns via our Gorilla Gauge dashboard.
Who provides the creative assets for the campaigns?
SilverBack is a full service agency and can produce any and all creative necessary for the campaigns. We customize the creative to your unique business message. Separate production charges apply. Maybe you have a creative team or existing assets, we can leverage those so that your budget is fully used on media costs.
Programmatic Success Checklist
