Programmatic Media
Powered by SilverBack Advertising
THE ENGINE THAT REVS
YOUR ENTIRE BUSINESS
Programmatic Media allows SilverBack to target your audience across StreamingTV (STV), YouTube TV, online video, streaming audio, Amazon Alexa-enabled devices, mobile, display advertising, and premium digital platforms through multiple DSP partnerships, including Amazon. Using AI-driven optimization and advanced audience targeting, SilverBack purchases premium ad inventory in real time to maximize efficiency and campaign performance. Track real customer engagement and gain deeper visibility into the customer journey — from first impression through conversion — with integrated attribution and cross-device reporting.
Programmatic Media
POWERED BY SILVERBACK ADVERTISING
AUDIENCE CREATION
From geography to household income, we learn your audience and target the people that matter to you.
INVENTORY SELECTION
More than 76 inventory sources and access
to local news and media sites. Quick access
to high profile content across devices. Guaranteed placement on premium networks.
ATTRIBUTION MODELING
Get more insight into your ad campaign performance across multiple brand interactions.
From first click to point of purchase drive ROI for your business.
ADVANCED REPORTING
Multichannel reporting all in one place. Get game changing insights into your customer
journey using your personalized dashboard.
DATA
Leverage your first-party data with 600+ third party
data partners for maximum
efficiency. Target the right households for a fraction of the cost.
CREATIVES
Run different creatives to different audiences. The most personalized ad experience for
your customers.
DIGITAL MARKETING - BEYOND MODERN
THE MACHINE THAT DRIVES PEOPLE TO PURCHASE YOUR PRODUCTS
Advanced precision targeting is powered through Programmatic Media. Connect every channel into one intelligent advertising ecosystem with real-time media buying across StreamingTV (STV), online video, streaming audio, display, mobile, and connected devices.
Reach highly targeted audiences wherever they consume content while delivering a seamless and consistent brand story across every screen.
Using AI-driven optimization, household-level targeting, cross-device sequencing, and advanced attribution modeling, Programmatic Media helps maximize efficiency, reduce wasted ad spend, and improve the customer journey from first impression to conversion.
OUR PROCESS
SIX SIMPLE STEPS
AUDIENCES
New audiences are constantly sought out by Data Fusion through look-alike data, where
your website and sales data helps build a picture of a customer most likely to convert.
PREMIUM CTV INVENTORY
Data Fusion follows the audience to their favorite shows and programming, getting
placements on inventory that your potential customer is most likely to be engaged in.
Live sports, news programming, and your favorite streaming shows are all available for
placement.
ATTRIBUTION
Track your total customer journey from first impression to conversion. The Gorilla Gauge dashboard allows you to see the shortest and strongest paths to conversions, what creative gets the most clicks and where engagement is earning the most results.
DATA INSIGHTS
SilverBack's
digital team constantly tracks your campaigns and offers insights and
recommendations for best results.
AUDIENCES
New audiences are constantly sought out by Data Fusion through look-alike data, where
your website and sales data helps build a picture of a customer most likely to convert.
Client Testimonial
Faith Massey
General Manager | Massey Hyundai
Utilizing Connected TV, Audio & Display Experience
The Silverback Difference
Advanced
Audiences
Target your audience with the most
predictive capabilities in the industry with over
600+ first-party and third-party data sources.
Better
Attribution
OTT for Action, not just impressions. Streaming Ads with Attribution. Full omni-channel
tactics down to the
household level.
Greater
Scale
Not just "cord-cutters" or "cord-nevers," It's large scale household reach + specific target
audiences across all devices.
Quick Tip
Through Programmatic Media, SilverBack provides the best audience delivery and the most efficient ad spend while helping create a stronger path to conversion and measurable business growth. The comment I hear more than any other is, 'I wish all of my digital tactics could talk to each other and learn from each other.' Welcome to Programmatic Media. We deliver the right message, at the right time, to the right person, on the right device, while providing mutually agreed upon high-level attribution.
Jeff Cossar
President
Data Fusion Marketing
Frequently Asked Questions
What does SilverBack Advertising specialize in?
SilverBack Advertising is a programmatic‑first advertising agency that leads with Premium Streaming TV (Connected TV) to drive measurable lead acquisition. We combine premium video environments with full‑funnel programmatic, retargeting, paid search, and social to convert attention into outcomes.
What is Premium Streaming TV?
Premium Streaming TV refers to video advertising that runs within trusted, high‑quality streaming environments such as major SVOD, AVOD, and virtual MVPD publishers. These environments deliver higher attention, stronger brand trust, and more downstream action than open‑exchange or long‑tail streaming inventory.
Why does SilverBack Advertising focus on premium Streaming TV instead of all STV?
Not all Streaming TV inventory performs the same. Research cited by SilverBack Advertising shows premium streaming environments are significantly more effective at:
- Building brand trust
- Lifting purchase intent
- Driving incremental search, site visits, and conversions
Lower‑quality inventory often favors volume over attention, which weakens performance across the funnel. SilverBack prioritizes premium supply because quality attention converts at a lower effective cost than cheap reach.
Is Streaming TV only an awareness channel?
No. Premium Streaming TV is a full‑funnel demand driver. When measured correctly, exposure to premium STV consistently lifts:
- Branded search activity
- Website visits
- Store visits and conversions
SilverBack Advertising designs Streaming TV to create demand, which is then captured through retargeting and paid search.
How does Streaming TV fit into SilverBack’s lead acquisition strategy?
SilverBack uses Premium Streaming TV to generate high‑quality demand at the top and middle of the funnel, then activates that demand through:
- Household‑level retargeting
- Sequential messaging
- Paid search and social conversion capture
This avoids over‑reliance on last‑click channels and produces more stable, scalable lead volume.
What makes a Streaming TV placement “premium”?
Premium Streaming TV inventory is defined by:
- Strong publisher brands consumers trust
- Clean user experiences with limited ad clutter
- Thoughtful ad integration and pod structure
- Brand‑safe, fraud‑protected environments
SilverBack Advertising applies strict quality standards to ensure Streaming TV impressions generate real attention—not background noise.
How does SilverBack avoid low‑quality Streaming TV inventory?
SilverBack Advertising:
- Uses private marketplace (PMP) access where possible
- Scores publishers on trust, experience, and performance
- Separates premium inventory from open‑exchange STV
- Measures downstream behavior, not just impressions
This protects brand equity while improving lead efficiency.
How is performance measured beyond clicks?
SilverBack measures Streaming TV impact using:
- Incremental search lift
- Site and store visits
- Conversion attribution
- Cross‑channel performance trends
This ensures Streaming TV is evaluated on business impact, not last‑click bias.
What is Gorilla Gauge?
Gorilla Gauge is SilverBack Advertising's branded live reporting platform. It provides real‑time visibility into Streaming TV, programmatic, and performance outcomes so advertisers can see how premium media drives measurable results.
Which industries does this strategy work best for?
Automotive is SilverBack Advertising's core vertical, but this approach also performs strongly for:
- Home services
- Nonprofits
- Multi‑location brands
- Agencies using white‑label programmatic
Any advertiser reliant on consistent lead flow benefits from premium demand creation.
Programmatic Success Checklist
