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Maximizing Advertising Opportunities During March Madness

By Cady Carreras

In

Digital Advertising Marketing Media Ads News Social Media Connected TV

March Madness is more than just a basketball tournament; it's an annual cultural phenomenon. For marketers, this high-energy event offers a wealth of advertising opportunities, allowing brands to reach a massive and engaged audience during one of the most thrilling sporting events of the year. With over 60 teams competing, an exciting March Madness bracket, and a passionate fan base, businesses across all industries are looking to leverage the tournament to boost visibility and connect with potential customers.


This year, SilverBack Advertising is offering an exclusive March Madness package, available to all new and current clients. This high-profile opportunity will feature both CTV and Display inventory, covering in-game action, as well as shoulder programming across a ton of networks.


With more people consuming sports content via streaming services, the chance to advertise on digital platforms like Paramount+, Sling TV, and Hulu is more accessible than ever.

Key Advantages:

  • Non-Skippable Ads: All inventory is non-skippable, with a 98% view-through conversion rate, meaning you won't be paying for partial impressions. This guarantees advertisers full exposure and a higher ROI on ad spend.

  • Geography at the DMA Level: Ad placement is set at the DMA (Designated Market Area) level, which allows for targeted regional advertising.

  • Valuable Reach: March Madness attracts viewers who may not typically watch sports, making it a valuable advertising opportunity for brands targeting diverse audiences.


March Madness is an unparalleled opportunity to reach a vast, enthusiastic audience. So, dust off your bracket, get creative, and contact SilverBack Advertising today to make your brand a part of the madness this year!