Demystifying the Automotive Standards Council (ASC)
In the latest episode of Mostly Marketing, I had the pleasure of sitting down with Mia Umanos, CEO and Founder of Clickvoyant, to dig into a topic that's gaining serious traction in the automotive marketing world — the Automotive Standards Council (ASC). With the help of SilverBack Advertising and Mia's deep analytics expertise, we unpack what the ASC is, how to implement it, and why it's critical for automotive dealers looking to make sense of their Google Analytics 4 data.
Whether you're just starting to explore ASC or are looking for ways to optimize your current setup, this episode offers a clear, educational look at both its strengths and its challenges. If you're serious about using data to drive smarter decisions, this conversation is well worth a listen.