Football Brain: Building the Perfect Starting Offense of Digital Strategies
NFL and College Kickoff are right around the corner! And if you're like me and have football brain, it's always easier to break things down in football terms to create a better understanding. So just for fun, let's talk about digital advertising tactics and how they'd fit in to the perfect championship-winning offense.
Starting Lineup:
Left Tackle:
SEO - One of the cornerstones of a strong offense. SEO is often not very flashy, but is that solid steady base that the rest of your strategies can flourish with. Investing in organic traffic is always a smart move and builds a foundation for a strong digital presence.
Right Tackle:
Analytics & Reporting - Another foundation that all strategies need to be built with, analytics and reporting provide protection and insights to help other tactics.
Guards:
A/B Testing - Like football, sometimes advertising isn't pretty. Sometimes it's moving towards your goals a few yards at a time. A/B testing tracks what tactics are working best and need to be leaned on more, pushing a path forward to success.
Lead Generation - Another tactic that can often be a grind but pays off over the long haul, investing in lead generation is a strong way to keep the ball moving down the field towards your sales goals.
Center:
Reputation Management - Protecting your business is key, and in the center we're putting reputation management. Negative reviews and customer scores can do significant damage to a business, so limiting them is paramout to success.
Tight End:
Retargeting - It's all about matchups! And finding the customers you missed with retargeting is a key matchup to success. It's not flashy, but it keeps your business top of mind for potential customers.
Wide Receivers:
Email Marketing - Reliable and consistent, delivering high and trackable ROI. Using email marketing is still a viable and successful method in digital advertising.
Influencer Marketing - The flashy one! Leverages power of social media and finds specific markets to target. When you need a big play, this is where to dial it up.
Running Backs:
Search Engine Marketing (PPC) - Sometimes you just have to run the d**n ball. Pay-Per-Click advertising has been a reliable workhorse for over 20 years now, and is still ready to be fed the rock when you need results.
Social Media Marketing - Versatile, adaptable, able to reach a wide audience, social media marketing has grown to be a consistently strong performer.
Quarterback:
Programmatic - Finally, under center, we have the tactic that can do it all. Connected TV, online video, display, and streaming audio, a dynamic performer that can make every play across the whole field. Programmatic and other tactics like PPC and Social Media work together to make each other stronger.
If you're ready for football season and ready to put a winning offense together for your business, talk to the experts at SilverBack Advertising today!