Talkin’ Baseball (And Advertising)
With MLB season upon us, it's time to consider whether your business should get on base with live sports advertising through Connected TV. SilverBack's Data Fusion platform offers a wide inventory of MLB placements, and your business has the chance to take advantage of a growing streaming audience.
Why MLB on CTV is a Grand Slam:
- Engaged Audience: Live sports draw dedicated viewers. MLB fans are passionate and invested, making them more receptive to your message.
- Premium Viewing Experience: CTV's high-quality video and large screens create an immersive experience, enhancing the impact of your ads.
- Data-Driven Insights: Track campaign performance with detailed metrics, allowing for real-time optimization and improved ROI.
- Growing Reach: MLB games on Connected TV have seen double-digit percentage audience increases every year for the last five years, and the trend looks to continue in 2025 with apps like MLB.tv, Apple TV+, the ESPN app, and gaining more subscribers.
Network packages for MLB games can be overpriced and require a commitment for the entire season, while Connected TV offers packages of varying sizes and lengths that can be a cost-effective alternative. Plus, the same attribution that comes with any other Connected TV campaign is still available, to make sure your campaign is performing at a rate worth the investment.
Both premium in-game placements are available, as is shoulder programming like pregame and postgame shows. Plus, added display placements on MLB-related websites can give your campaign a boost in visibility and tracking.
Talk to the experts at SilverBack Advertising today about which strategy best suits your business, and buy some peanuts and Crackerjack at the old… ball… game!