Winding Down 2024
It's hard to believe that 2024 is already ending. The year may be winding down, but that doesn't mean that you can't finish off strong with your advertising efforts all the way into 2025. These last few months of the year allow for plenty of opportunities to expand your brand to reach new audiences while leveraging the upcoming seasons and themes.
With the fall and winter seasons left, the creative possibilities are endless. Lean into those seasonal themes! You never know who might FALL for your great deals or avoid that WINTER chill with your WARM messaging. See what I did there? It could be as simple as a few play on words or adding some seasonal imagery to your brand-specific creatives that could make a difference. You might say, well Gina, everyone else is already doing the whole "fall" thing with leaves etc. and you wouldn't be wrong. There's a reason it is so popular and might seem overdone...that reason is because it's effective. There's nothing wrong with starting off with something that is tried and true, but you must make it unique for your brand to not get lost in the crowded pile of leaves everyone is being shown. We all experience the seasons very differently, so make sure that you're using themes and elements that highlight not only your brand, but the area in which you live. Those types of elements will resonate better with consumers in your area.
You can also lean into the holidays without being ultra-specific to a particular holiday. Use those holiday imageries to your advantage if you please! You don't just have to have a giant turkey promoting your sales for Thanksgiving, but you could use gratuitous ad copy and verbiage to convey your message. There are plenty of themes that are prevalent throughout the holidays that many can relate to; things like social and family gatherings, the holiday rush in stores, gifts, vacations, etc. Find how you best relate to your audience and convey the message on how you are here to make these special times of the year even better and easier by choosing your brand.
These are just some quick insights to keep in mind as we head into the last few months of the year that can help you stand out. It's important to stay relevant and plan accordingly. Leveraging different types of planning, trends, AI, and so much more is important as we head into 2025.
Feel free to reach out to SilverBack Advertising to help with your advertising needs.