Why Use Native Ads?
Native advertising is a type of advertising that matches the look and feel, as well as the form and function of the platform upon which it appears. Native ads provide a better user experience for your visitors by providing more relevant content.
Because native ads are highly targeted, when users access a website, search online, or open an app, the native ads served to them are based on the characteristics your campaign is targeting. Your native advertising campaign is so similar to the content your user is already consuming, that users tend to be less bothered by them. Users tend to think that the ads are part of what they are browsing, which results in more clicks and better results.
The breakdown:
- Native ads are not intrusive or interruptive. When users can identify an advertisement as an ad, they tend to overlook it.
- Users are highly targeted based on the content they are already consuming.
- CTR (Click Through Rate) is increased because these targeted users are already interested in the ad you have served them.
Our team at SilverBack Advertising takes the time to understand your target audience and optimize your campaigns in order to give you the results you are looking for. By developing effective native ad campaigns, we can help you drive more leads and conversions for your business. Contact us today to see how we can help you.