a black and white photo of a microphone

How to Lose a Sale

By Matt Wilson

Losing a sale is easier than you might think. In fact, there is one simple, yet fatal mistake that salespeople often make, practically guaranteeing they will lose the business. In the latest episode of Mostly Automotive Marketing titled "How to Lose a Sale," host Matt Wilson shares cautionary tales of customers lost due to this common but catastrophic error. Wilson draws from his own extensive experience in automotive marketing as he breaks down real-life examples of losing a sale by making a poor choice. If you want to learn what not to do when closing a big deal, tune into "How to Lose a Sale" to hear Wilson reveal the surefire way to kill your chances of making the sale. This episode is a must-listen for anyone in sales looking to avoid critical mistakes that will cost them customers and commissions.

Click Here to Listen NOW!