a group of cars parked in a garage

What Is TrueView and Why Should Auto Dealerships Care

TrueView is a video advertising format offered by YouTube that allows advertisers to create skippable ads. This means that viewers can choose whether or not they want to watch the entire ad, and advertisers only pay when a viewer watches at least 30 seconds of the ad or interacts with it, such as by clicking on a call-to-action.

Auto dealerships should care about TrueView because it can be an effective way to reach a targeted audience with engaging and cost-effective video ads. Here are a few reasons why:

- Cost-effective: With TrueView, auto dealerships only pay for ads that are watched, which means that they can reduce wasted ad spend and improve ROI. This can be especially beneficial for dealerships with limited marketing budgets.

- Targeted: TrueView allows for highly targeted advertising, based on audience demographics, interests, and behaviors. Auto dealerships can use this targeting to reach a specific audience, such as people in a certain location, age group, or income bracket. This can help improve the effectiveness of the ad campaign and drive more conversions.

- Engaging: TrueView ads can be engaging and immersive, especially when they utilize interactive features like call-to-actions, end screens, and cards. For auto dealerships, this can be particularly effective for showcasing car features, performance, and design, and creating a sense of excitement and aspiration.

- Brand building: TrueView can be an effective way for auto dealerships to build brand awareness and brand loyalty. By using TrueView to showcase the unique features of their cars, auto dealerships can differentiate themselves from competitors and create a strong brand presence in the market.