2023 2024

Trends to Look For in 2024

The digital advertising landscape is constantly evolving. AI, data, competition - more advancements and new technologies are constantly being introduced.

Throughout the years, marketing has evolved from traditional mass advertising to a more targeted and personalized approach driven by technology, data, and consumer preferences. The landscape continues to evolve rapidly as new technologies and platforms emerge, so where do we expect those trends to take us in 2024?

1. AI-Powered Marketing

The rise of AI is set to continue in 2024, transforming the industry in profound ways.

Advertisers will likely start to rely on AI-powered technologies to analyze data, uncover actionable insights, and automate repetitive tasks, enabling more efficient and effective campaign management. AI will also play a pivotal role in delivering personalized customer experiences which means you are getting a more optimized marketing strategy to achieve higher levels of engagement and conversion.

2. First Party Data

Advertising companies changing how they gather first-party data in their strategies due to stricter privacy regulations coming down, the decline of third-party cookies, and privacy concerns. First-party data offers greater accuracy, reliability, and compliance, allowing advertisers to personalize campaigns, improve customer experiences, and build long-term relationships directly with their audience.

3. Video Marketing

Video marketing has solidified its position as a powerful channel for audience engagement, and this trend is expected to continue in 2024. With smart TV's taking over, consumers are now abandoning traditional TV platforms, and opting to watch TV through a streaming app. This opens up a new delta and audience for a greater reach.

Advertisers are also using video to narrate captivating brand stories, showcase products, and forge deeper connections with their target audience. It's even easier these days with social media and the ease of creating product reels.

As technology evolves, advertising strategies are keeping up. It's always a good idea to continuously monitor and adapt to the ever-changing marketing landscape. Embrace these trends and seize the opportunities they present to build a stronger brand, drive growth, and stay ahead of the competition in 2024 and beyond. SilverBack is here to keep you up to date with all the latest trends and help you tailer your marketing needs to meet the ever-changing landscape!