Search Engine Marketing
Don’t Pay For Clicks - Pay For Leads
Become More Than Just a Top-Bidder
Being at the top of search results is now only half the
battle when trying to convert your clicks into valuable leads. Our digital team
at SilverBack is well-versed in deploying advanced conversion strategies to not
only attract clicks, but to also turn those clicks into sales opportunities. No
matter your budget, our goal is to prioritize conversions and leads over high
ad placement.
DATA-DRIVEN DECISION MAKING
SilverBack Advertising leverages detailed analytics and
tracking tools to provide you with actionable insights. We don't rely on
guesswork; we base our decisions on concrete data, optimizing your campaigns
for maximum impact.
TAILORED SOLUTIONS
We take the time to understand your business, industry, and
objectives. Whether you're aiming for lead generation, increased website
traffic, or enhanced brand awareness, SilverBack tailors solutions that align
with your specific needs.
Employee Quick Tip
"Regularly review and update your list of keywords to ensure they are relevant to your audience and align with your campaign goals. This helps improve the effectiveness of your ad campaigns and can lead to better click-through rates and conversions."
Samantha Hamilton
Paid Search Specialist
Paid Search
Frequently Asked Questions
What is Paid Search?
Paid search is a form of digital marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPS). Ads work on a pay-per-click (PPC) basis, meaning you only pay when ads are clicked.
What is the difference between SEO and SEM?
SEO relies on organic search strategies and is free, while SEM relies on paid advertising that comes with a cost. The purpose of both is to bring greater quality and quantity of traffic to your website.
Why is Paid Search important to my business?
Ever hear the old adage, "where's the perfect hiding place? The second page of a Google search." The #1 result of a Google search query has over a 30% click through rate while the 10th spot has a dismal 3% CTR. Having a PPC strategy ensures you are there when your customer is online searching, can complement your SEO efforts, have a broad or targeted reach, and provide lift to your other marketing strategies.
What is the difference between search and display ads?
The main difference between Google search and display ads is that search ads only appear to those who are already searching for your product or service, while display ads are paid placements appearing based on various webpages.
Can I handle Google Ads myself?
Yes, you can but most businesses find it very time consuming to learn how to setup and keep up with testing and optimization. At SilverBack, you are working with a Google Ads certified team providing you the knowledge and experience to capitalize on best practices and industry trends.
Are Google Ads my only option?
Google Ads has 92% market share and is the best place
to get your product in front of consumers. One alternative to help diversify
and grow your marketing strategy is Microsoft Ads (Bing), which has the
capability to import from Google Ads and offers LinkedIn Ads integration for
advanced audience targeting.