Search Engine Marketing
Don’t Pay For Clicks - Pay For Leads

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Become More Than Just a Top-Bidder

While being the top ad in a search result is still an important factor in SEM performance, the game has grown beyond simply out-bidding your competition. With advanced tactics through Google, your business can now use advanced conversion strategies, search remarketing, and optimization tools to track conversions like phone calls and store visits. SilverBack's digital team prioritizes conversions and leads over just high ad placement, bringing more to your budget no matter the size.

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Employee Quick Tip

"Optimize your PPC for voice search on mobile. Voice searched on mobile are 3X more likely to be location specific. Identify high intent long-tail keywords and cover your bases by targeting phrases "local," "near me," and "nearby.""

Andi Hoeflich
Digital Media Supervisor

Paid Search

Frequently Asked Questions

What is Paid Search?

Paid search is a form of digital marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPS). Ads work on a pay-per-click (PPC) basis, meaning you only pay when ads are clicked.

What is the difference between SEO and SEM?

SEO relies on organic search strategies and is free, while SEM relies on paid advertising that comes with a cost. The purpose of both is to bring greater quality and quantity of traffic to your website.

Why is Paid Search important to my business?

Ever hear the old adage, "where's the perfect hiding place? The second page of a Google search." The #1 result of a Google search query has over a 30% click through rate while the 10th spot has a dismal 3% CTR. Having a PPC strategy ensures you are there when your customer is online searching, can complement your SEO efforts, have a broad or targeted reach, and provide lift to your other marketing strategies.

What is the difference between search and display ads?

The main difference between Google search and display ads is that search ads only appear to those who are already searching for your product or service, while display ads are paid placements appearing based on various targeting parameters.

Can I handle Google Ads myself?

Yes, you can but most businesses find it very time consuming to learn how to setup and keep up with testing and optimization. At SilverBack, you are working with a Google Ads certified team providing you the knowledge and experience to capitalize on best practices and industry trends.

Are Google Ads my only option?

While Google Ads has 92% market share and is the best place to get your product in front of consumers. One alternative to help diversify and grow your marketing strategy is Microsoft Ads (Bing), which has the capability to import from Google Ads and offers LinkedIn Ads integration for advanced audience targeting.