Category: News

In this Episode of “Mostly Automotive Marketing” with Matt Wilson, we discuss old school vs. new school Business Development Centers (BDC). Are your BDC's tactics outdated? Do those “old school” tactics still work? Or is it time to approach BDC’s from a new direction? BDC Expert Marija Cvetkovska and I...

Car dealerships have a unique opportunity to impact their community. Sponsoring a little league team, letting community organizations use your building, and giving monetary donations help fulfill your social responsibility, as well as spread the word about charitable organizations and your dealership. In this episode of “Mostly Automotive Marketing” with...

We’ve all got a LOT on our plates. The Marketing/Advertising world has a lot of moving parts. Dealership management is often simultaneously pulled in many different directions. It’s important to have an organizational system in place and stick to it. Time management helps you perform more efficiently and keeps things...

Baby Boomers hold 57% of the wealth in the U.S. and are at peak buying power. With that in mind, is there a reason we never seem to stop hearing about Millennials? Millennial is a term used for those born between 1981 and 1996, coming of age in the 21st...

SilverBack Advertising is excited to welcome Stuart Lewis as our newest Assistant Account Manager! Stuart was born in New Orleans, Louisiana, and raised in Lexington, Virginia. He graduated from Southeastern Louisiana University with a Bachelor’s degree in Organizational Communication. Stuart previously worked in automotive advertising with the Automotive Marketing Group...

Short, sweet, and unskippable, YouTube’s 6-second bumper ads are a cost-effective way to get your message in front of the right target audience. While short-form ads give the viewer less time to convert, YouTube bumper ads guarantee a full view every time the ad is shown, making this ad type...