News Archives - Silverback Advertising

Marketing To Millennials

Baby Boomers hold 57% of the wealth in the U.S. and are at peak buying power. With that in mind, is there a reason we never seem to stop hearing about Millennials? Millennial is a term used for those born between 1981 and 1996, coming of age in the 21st...

SilverBack Advertising Welcomes… STUART “BIG STU” LEWIS

SilverBack Advertising is excited to welcome Stuart Lewis as our newest Assistant Account Manager! Stuart was born in New Orleans, Louisiana, and raised in Lexington, Virginia. He graduated from Southeastern Louisiana University with a Bachelor’s degree in Organizational Communication. Stuart previously worked in automotive advertising with the Automotive Marketing Group...

6 Ways to Maximize Six Seconds

Short, sweet, and unskippable, YouTube’s 6-second bumper ads are a cost-effective way to get your message in front of the right target audience. While short-form ads give the viewer less time to convert, YouTube bumper ads guarantee a full view every time the ad is shown, making this ad type...