Matt Wilson, Author at Silverback Advertising

Heliotropic Leadership

Car dealerships have a unique opportunity to impact their community. Sponsoring a little league team, letting community organizations use your building, and giving monetary donations help fulfill your social responsibility, as well as spread the word about charitable organizations and your dealership. In this episode of “Mostly Automotive Marketing” with...

#NerdAlert

We’ve all got a LOT on our plates. The Marketing/Advertising world has a lot of moving parts. Dealership management is often simultaneously pulled in many different directions. It’s important to have an organizational system in place and stick to it. Time management helps you perform more efficiently and keeps things...

Podcast: Winning Facebook Strategies Episode 2

This is the second of SilverBack Account Director Matt Wilson's four-part interview with Bob Lanham, the Head of Automotive Retail at Facebook, Instagram, Messenger and WhatsAPP. Today's conversation focuses on how Facebook groups can help car dealership loyalty and benefit the customer lifecycle. If you missed episode 1 please click...