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LATEST FROM BLOG
Business Development Center: Old School vs.New School
In this Episode of “Mostly Automotive Marketing” with Matt Wilson, we discuss old school vs. new school Business Development Centers…
Heliotropic Leadership
Car dealerships have a unique opportunity to impact their community. Sponsoring a little league team, letting community organizations use your…
#NerdAlert
We’ve all got a LOT on our plates. The Marketing/Advertising world has a lot of moving parts. Dealership management is…
Marketing To Millennials
Baby Boomers hold 57% of the wealth in the U.S. and are at peak buying power. With that in mind,…
SilverBack Advertising Welcomes... STUART “BIG STU” LEWIS
SilverBack Advertising is excited to welcome Stuart Lewis as our newest Assistant Account Manager! Stuart was born in New Orleans,…
6 Ways to Maximize Six Seconds
Short, sweet, and unskippable, YouTube’s 6-second bumper ads are a cost-effective way to get your message in front of the…
The evolution of social media marketing, the importance of engagement, and where to go next?
I wrote, in a previous post, that Facebook is part of the local landscape.This is true now more than ever.…
SilverBack Advertising Welcomes Gina Collier
SilverBack Advertising Welcomes GINA COLLIER SilverBack Advertising is excited to welcome Gina Collier as our newest Assistant Account Manager! Gina…
SilverBack Advertising Welcomes Andrea “Andi” Hoeflich
SilverBack Advertising Welcomes ANDI HOEFLICH SilverBack Advertising is excited to welcome Andrea “Andi” Hoeflich as our newest Account Manager! Andi…
She’s Back! SilverBack Advertising Welcomes Back Anna Johnson
It’s not every day you get to welcome back one of your own! SilverBack Advertising is proud to welcome back…
SilverBack Advertising Welcomes Jamie Lato
SilverBack Advertising is excited to introduce Jamie Lato as our newest Assistant Account Manager! Jamie was born and raised in…
Announcing SilverBack Advertising’s Latest Promotion! - Congratulations to Cady Carreras!
We are thrilled to announce the promotion of Cady Carreras to Senior Account Manager! Cady joined SilverBack Advertising over four…
5 Facebook Campaigns Your Dealership Needs to Be Running
A car dealership is part of the bedrock of local communities. Who doesn’t remember wearing a Little League uniform that…
Podcast: Winning Facebook Strategies - Head of Auto Retail of FB Details Strategy
Check out the entirety of Matt Wilson’s compelling series alongside Bob Lanham, the Head of Automotive Retail at Facebook, Instagram,…
Experian Automotive Intelligence Engine Is the Perfect Tool to Fine Tune Your Data-Driven Decisions!
If you are a dealer, your options are endless when it comes to reaching potential customers. That’s why Experian’s Automotive…
Podcast: Winning Facebook Strategies Episode 4
In our final episode of Matt Wilson’s compelling series alongside Bob Lanham, the Head of Automotive Retail at Facebook, Instagram,…
Podcast: Winning Facebook Strategies Episode 3
Once again Matt is joined by Bob Lanham, the Head of Automotive Retail at Facebook, Instagram, Messenger and WhatsAPP. This…
Podcast: Winning Facebook Strategies Episode 2
This is the second of SilverBack Account Director Matt Wilson’s four-part interview with Bob Lanham, the Head of Automotive Retail…
Podcast: Winning Facebook Strategies with Bob Lanham, Head of Automotive Retail at Facebook - Episode 1: Facebook Ad Types
Episode 1 of our series “Winning Facebook Strategies” features Bob Lanham, the Head of Automotive Retail at Facebook, Instagram, Messenger…
What Does a World Without Cookies Look Like?
In this current culture that jousts between what’s right and what’s wrong, one thing we can all agree on is…
PODCAST: Leader of the Pack
In this Episode of Mostly Automotive Marketing with Matt Wilson we discuss leadership. Matt is joined by Laurie Halter, Owner…
Putting Your Audience First – The Future of Advertising Is Now!
“Streaming is the future, and the future is now.” – David Cohen, CEO of the IAB Discussions have begun between…
Old Meets New – How Television Ads and Digital Ads Are Meeting in the Middle
Do you remember watching Saturday morning cartoons? When I was young, I remember waking up early to watch cartoons, but…
How Are You Watching the Big Game?
As this year’s football season reaches its end with one last game and we witness the metaphorical changing of the…
Consumers Are Paying Less to Watch, What Does that Mean to Advertisers?
Cable or satellite packages cost on average $70 a month. To a certain crowd, that’s the way it’s always been,…
Three Predictions for Digital Ads in 2021
Three Predictions for Digital Ads in 2021 The indignities that mankind suffered in 2020 were atrocious. The world put us…
Case Study: Dealership in Atlanta looking for a niche audience within an irregular geography
Problem: A large volume dealership in Atlanta was receiving an increasing amount of walk in customers and leads who had…
Getting to Know Connected TV (CTV)
Globally procrastinate effective experiences for interoperable innovation. Completely facilitate equity invested vortals for B2C action items.
Tips For Effectively Using CRM Data During COVID-19
Professionally leverage other’s client-centered systems rather than multimedia based technology. Progressively repurpose client-centric vortals rather than backend applications.