a guitar and a microphone

What exactly is a CDP?

What exactly is a CDP? What exactly is a CDP? In the latest episode of "Mostly Automotive Marketing with Matt Wilson," we break down the concept of a Customer Data Platform (CDP) and elucidate its potential significance for your dealership or agency. Our guest, Ilana Shabtay, Vice President of Marketing at Fullpath, provides valuable insights into this powerful tool and its transformative implications. If you're seeking clarity on CDPs and their role in optimizing your marketing strategies, this episode is a must-listen.

What exactly is a CDP?

Or Listen On:

Apple Podcasts


iHeart Radio

Google Podcasts