a group of people sitting at a table using laptops
a group of people sitting at a table using laptops

Shane Stender

SVP, Managing Partner

With more than 21 years of marketing, advertising, and merchandising background across a wide variety of retail verticals, he is dedicated to bringing strong brand experience to consumers and a great work culture for employees.

Shane joined SilverBack Advertising seven years ago as a partner with Jeff Cossar, after spending the previous 14 years in automotive marketing and merchandising with Hyundai Motor America and Ford Credit. While at Hyundai, he oversaw distribution and vehicle logistics before heading up marketing for the largest and most successful region in the country. He joined SilverBack after completing his Master of Science in Integrated Marketing Communications from WVU. He has a passion for building strong strategies to go along with premium advertising delivery. His ability to identify the story behind the data has made him a sought-after speaker about digital advertising.

Shane Stender
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More About


Outside of the office you will rarely find him at home. He is likely to be out training for his next distance triathlon, transporting his kids to and from activities, cooking dinner, hiking in the Pacific Northwest, Kayaking, or planning his family's next beach vacation. He loves to be active and travel with his family to explore this great planet and all its people and wonders!

Community involvement:

  • WVU IMC Graduate Program Mentor
  • Des Moines Park and Rec Aquatic Commissioner
  • SMAC Board Member
  • Olympic View Swim Club Board President
  • Active USA Swimming Official
  • Highline School District Capital Facilities Advisory Committee Chair

Shane completed his bachelor's and master's degrees from West Virginia University.