SilverBack Advertising
Welcome to NADA 2025
With SilverBack Advertising
We're excited to welcome you to our exclusive page for NADA 2025! As your trusted partner in automotive advertising, we're here to help you drive measurable results and stay ahead in an ever-evolving industry.
SilverBack Advertising is a full-service agency offering a comprehensive range of marketing solutions, including Programatic Marketing, Connected TV, Social Media Advertising, Traditional Media, SEO, Email Marketing and Paid Search.
Whether you're looking to boost dealership traffic, enhance your digital presence, or explore cutting-edge advertising strategies, SilverBack Advertising is your go-to resource.
GET A CUSTOMIZED MEDIA PLAN REVIEW AND A FOOT TRAFFIC REVIEW
Get a Free Media Plan Review from Silverback Advertising
Let's face it—Silverback Advertising isn't here to hand out socks, hats, or the usual conference swag. We're giving away something far more valuable: a complimentary media plan review that actually matters. Attending dealers will get a deep dive into their current spend, strategy, and objectives, complete with a foot traffic analysis and a detailed persona report. Think of it as business intel for your dealership, not tchotchkes for your desk drawer. We'll arm you with actionable insights about where your customers are coming from, who they are, and how to target them smarter in 2025. Value over gimmicks—that's how we roll!
Request a Complimentary Media Plan Today
The Silverback Difference
Data Fusion Marketing
Data Fusion Marketing targets your audience across Connected TV, online video, streaming audio, and display ads on the most popular websites. Attribute real consumer action to your integrated marketing campaigns. Data Fusion Marketing tells the story of your customer journey from first impression to the point of purchase.
Paid Search
DATA-DRIVEN DECISION MAKING
SilverBack Advertising leverages detailed analytics and tracking tools to provide you with actionable insights. We don't rely on guesswork; we base our decisions on concrete data, optimizing your campaigns for maximum impact.
Paid Social
Establish your social media presence with data-driven strategies that target your specific audience. SilverBack's social media experts use a measured approach to serve relevant ads to engaged audiences.
Reporting
Personalized Dashboards For The Metrics That Matter To You
SilverBack's personalized real-time dashboard lets you see the data that's important to you. No wait. No monthly report. Just real-time results waiting at your fingertips, 24/7.
DATA FUSION MARKETING
POWERED BY SILVERBACK ADVERTISING
AUDIENCE CREATION
From geography to household income, we learn your audience and target the people that matter to you.
INVENTORY SELECTION
More than 76 inventory sources and access
to local news and media sites. Quick access
to high profile content across devices. Guaranteed placement on premium networks.
ATTRIBUTION MODELING
Get more insight into your ad campaign performance across multiple brand interactions.
From first click to point of purchase drive ROI for your business.
ADVANCED REPORTING
Multichannel reporting all in one place. Get game changing insights into your customer
journey using your personalized dashboard.
DATA
Leverage your first-party data with 600+ third party
data partners for maximum
efficiency. Target the right households for a fraction of the cost.
CREATIVES
Run different creatives to different audiences. The most personalized ad experience for
your customers.
Client Testimonial
Faith Massey
General Manager | Massey Hyundai