Data Fusion Marketing
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YOUR ENTIRE BUSINESS
THE ENGINE THAT REVS
Data Fusion Marketing targets your audience across Connected TV, streaming audio on Pandora or Spotify, and display ads on the most popular websites. SilverBack purchases premium ad inventory at the best price using our advanced proprietary algorithms. Attribute real consumer action to your integrated marketing campaigns. Data Fusion Marketing tells the story of your customer journey from first impression to the point of purchase.
Hello Kain Conference Attendees!
We hope you're enjoying the conference and invite you to learn as much about programmatic advertising as possible while you're here.
SilverBack Advertising's Programmatic Platform is called Data Fusion Marketing.
Data Fusion Marketing
OUR PROCESS
SIX SIMPLE STEPS
AUDIENCES
New audiences are constantly sought out by Data Fusion through look-alike data, where
your website and sales data helps build a picture of a customer most likely to convert.
PREMIUM CTV INVENTORY
Data Fusion follows the audience to their favorite shows and programming, getting
placements on inventory that your potential customer is most likely to be engaged in.
Live sports, news programming, and your favorite streaming shows are all available for
placement.
ATTRIBUTION
Track your total customer journey from first impression to conversion. The Gorilla Gauge dashboard allows you to see the shortest and strongest paths to conversions, what creative gets the most clicks and where engagement is earning the most results.
DATA INSIGHTS
SilverBack's
digital team constantly tracks your campaigns and offers insights and
recommendations for best results.
DIGITAL MARKETING - BEYOND MODERN
THE MACHINE THAT DRIVES PEOPLE TO PURCHASE YOUR PRODUCTS
Advanced precision targeting is possible with Data Fusion Marketing. Connect every channel as one with the real time buying of ads on Internet-Enabled OTT, Devices Connected TV, and Smart Apps. This platform enables your business to reach the growing number of "cord-cutters" and "cord-nevers." Target audiences across all devices for a sequential and consistent brand story.
DATA FUSION MARKETING
POWERED BY SILVERBACK ADVERTISING
AUDIENCE CREATION
From geography to household income, we learn your audience and target the people that matter to you.
INVENTORY SELECTION
More than 76 inventory sources and access
to local news and media sites. Quick access
to high profile content across devices. Guaranteed placement on premium networks.
ATTRIBUTION MODELING
Get more insight into your ad campaign performance across multiple brand interactions.
From first click to point of purchase drive ROI for your business.
ADVANCED REPORTING
Multichannel reporting all in one place. Get game changing insights into your customer
journey using your personalized dashboard.
DATA
Leverage your first-party data with 600+ third party
data partners for maximum
efficiency. Target the right households for a fraction of the cost.
CREATIVES
Run different creatives to different audiences. The most personalized ad experience for
your customers.
Client Testimonial
Faith Massey
General Manager | Massey Hyundai
Utilizing Connected TV, Audio & Display Experience
The Silverback Difference
Advanced
Audiences
Target your audience with the most
predictive capabilities in the industry with over
600+ first-party and third-party data sources.
Better
Attribution
OTT for Action, not just impressions. Streaming Ads with Attribution. Full omni-channel
tactics down to the
household level.
Greater
Scale
Not just "cord-cutters" or "cord-nevers," It's large scale household reach + specific target
audiences across all devices.
Quick Tip
"Through Data Fusion, SilverBack provides you the best audience delivery, the most efficient ad spend together with store visits and sales. The comment I hear more than any other, "I wish all of my digital tactics could talk to each other and learn from each other" ........Welcome to Data Fusion! We deliver the right message, at the right time, to the right person, on the right device, while providing mutually agreed upon high level attribution."
Jeff Cossar
President