DATA FUSION MARKETING -  
COST EFFECTIVE
REDUCED SILOS
ATTRIBUTION
TAILORED AUDIENCE
STRATEGIC
GROWTH
GROWTH
GROWTH

The Engine Underneath your ad trade Desk

Data Fusion Marketing begins with the best way to target your audience, whether it’s Connected TV, audio spots on Pandora or Spotify, or display ads on the most popular websites.  We are able to purchase the most ideal ad slots and best pricing using advanced proprietary algorithms.  As a result, Data Fusion Marketing ends, where so many can’t, pinpoint attribution that tells the story of the customer journey, from first sight of a visual all the way to purchase. 

DIGITAL MARKETING - BEYOND MODERN

THE MACHINE THAT DRIVES PEOPLE TO PURCHASE YOUR PRODUCTS

SilverBack Advertising’s Data Fusion Marketing is the real-time buying of ads airing on Internet-Enabled OTT Devices or Smart TV Apps. This platform allows your business to reach the growing number of “cord-cutters” or “cord-nevers” and specific target audiences across all devices for a sequential and more consistent brand story.

Why

Data Fusion Marketing

Audience Creation

From geography to income we learn your audience and target the people that matter to you.

Inventory Selection

Display your ads on any device by OTT, Pre Roll, Display, and Audio with no silos and with attribution.

Attribution Modeling

Get more insight into how your ads are doing, from click to purchase every step of the way is documented.

Advanced Reporting

Use your personalized dashboard to know exactly how your campaigns are performing.

Data

Data from over 600 3rd parties plus your own 1st party data, plus list data drive the efficiency of Data Fusion Marketing.

Creatives

Run different creatives to different audiences.