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Aerial view of an American football game with players on the field near the 10 and 20-yard lines.

Kick Off Football Season with Branding That Scores
football.SILVERBACK ADVERTISING

Fall 2025 Playbook: How NFL and College Football Will Shape Ad Spend
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Improving Inventory Quality: Why It Matters in Programmatic Advertising
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Is Your Google Ads Strategy AI-Ready? Mastering Smart Bidding & Performance Max in 2025
Illustration of a robot analyzing data and a man brainstorming ideas on a laptop with a light bulb between them

Unleashing AI in Digital Marketing: From Theory to Practical Applications
Mostly Marketing with Matt Wilson

Demystifying the Automotive Standards Council (ASC)
Identity Graph Visual

Unleashing the Power of Identity Graphs: Balancing Deterministic and Probabilistic Approaches
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Maximizing Advertising Opportunities During March Madness
Times Square with many billboards and advertisements

Ad Fatigue: How to Keep Your Audience Engaged Without Overwhelming Them