I'd Rather Get a Root Canal: Switching Your CRM & DMS

What happens when a car dealership decides to switch its CRM AND DMS at the same time?

Dave Stalvey, Director of E-Commerce Sales at Bozard Ford, joins me to talk about exactly that, including why they made the move, preparing hundreds of employees for the change, flipping the switch over July 4th weekend, and dealing with everything that inevitably didn't work on Day 1.

We get into dealership technology, CRM and DMS implementation, employee training, going paperless, breaking old processes, and why preparation and teamwork matter more than the technology itself.

Plus: Would Dave rather do another CRM/DMS conversion or watch 45 minutes of Tom Brady highlights? Find out in this episode

Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, and Spotify.

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