“Streaming is the future, and the future is now.” - David Cohen, CEO of the IAB Discussions have begun between the NFL and television networks to renegotiate their terms and pricing for the sports programming TV rights. The NFL’s initial offer included a 100% increase in pricing from their previous...
Old Meets New – How Television Ads and Digital Ads Are Meeting in the Middle
Do you remember watching Saturday morning cartoons? When I was young, I remember waking up early to watch cartoons, but as I got older, Saturdays were a day to sleep in. I think most people of a certain age would remember TGIF and even more would remember Thursday nights on...
How Are You Watching the Big Game?
As this year’s football season reaches its end with one last game and we witness the metaphorical changing of the guard, you’ll also notice changes in the medium on which people watch it. According to a study by The Trade Desk, in 2020, 60 percent of people cited that they...