Heliotropic Leadership

Car dealerships have a unique opportunity to impact their community. Sponsoring a little league team, letting community organizations use your building, and giving monetary donations help fulfill your social responsibility, as well as spread the word about charitable organizations and your dealership. In this episode of "Mostly Automotive Marketing" with Matt Wilson, I discuss Heliotropic Leadership with Justin B. Gasman, Financial Services Director at McCaddon Cadillac Buick GMC (and expert panel member at Dealer Marketing Magazine).