Jeff Cossar, Founder, Owner, President - Silverback Advertising

Jeff has over 27 years of Advertising Agency experience in his career.  Over those 27 years he has been fortunate enough to work at some of the best agencies in the country ranging from CME, Bozell, BBDO, Lowe Lintas, Saatchi & Saatchi, and WestWayne to name a few.  He has worked on national brand accounts like Jeep and GMC and was instrumentally involved in repositioning the Jeep Brand back in the early 1990s, as well as serving as part of the executive team that developed, created and implemented the GMC Brand we now know as “Professional Grade.”

Additionally, Jeff has worked on regional accounts overseeing the SET (Southeast Toyota) dealer business and has worked with just about every automotive manufacturer at the Tier II level on their Dealer Advertising Associations.

Most recently, Jeff started SilverBack Advertising over 13 years ago.  As President, he has seen the company grow to over 68+ employees, all while providing exceptional customer service.  Even with annual billing consistently growing, if you ask Jeff what he’s most proud of, it is the fact that we still have our very first client, something he says is a product of delivering exceptional account services with state-of-the-art, cutting-edge digital tactics.  The single biggest differentiator when comparing SilverBack to other Agencies is the ability to maximize efficiencies by letting all of your tactics communicate, work with and learn from each other, while letting the consumer dictate how, when, where and across which devices they want their message received.