“Streaming is the future, and the future is now.” - David Cohen, CEO of the IAB Discussions have begun between the NFL and television networks to renegotiate their terms and pricing for the sports programming TV rights. The NFL’s initial offer included a 100% increase in pricing from their previous...
Old Meets New – How Television Ads and Digital Ads Are Meeting in the Middle
Do you remember watching Saturday morning cartoons? When I was young, I remember waking up early to watch cartoons, but as I got older, Saturdays were a day to sleep in. I think most people of a certain age would remember TGIF and even more would remember Thursday nights on...
How Are You Watching the Big Game?
As this year’s football season reaches its end with one last game and we witness the metaphorical changing of the guard, you’ll also notice changes in the medium on which people watch it. According to a study by The Trade Desk, in 2020, 60 percent of people cited that they...
Consumers Are Paying Less to Watch, What Does that Mean to Advertisers?
Cable or satellite packages cost on average $70 a month. To a certain crowd, that’s the way it’s always been, so they don’t blink an eye at the monthly fee. Recently, however, to many it has become an unnecessarily expensive cost. Thanks to streaming services, consumers are now able to...
Three Predictions for Digital Ads in 2021
Three Predictions for Digital Ads in 2021 The indignities that mankind suffered in 2020 were atrocious. The world put us in our place and showed us that nature is a force that we have yet to conquer. Science will overcome much of what 2020 has thrown at us, but in...
Case Study: Dealership in Atlanta looking for a niche audience within an irregular geography
Problem: A large volume dealership in Atlanta was receiving an increasing amount of walk in customers and leads who had subprime credit. This was creating a problem due to the time spent by the sales team who ending up not being able to finance the customer. Plan: Creating a cascading...