A car dealership is part of the bedrock of local communities. Who doesn’t remember wearing a Little League uniform that didn’t adorn a car dealership’s logo? They symbolize the freedom that make the American people. From small towns to big cities, car dealerships and their advertising campaigns are as memorable...
Podcast: Winning Facebook Strategies – Head of Auto Retail of FB Details Strategy
Check out the entirety of Matt Wilson's compelling series alongside Bob Lanham, the Head of Automotive Retail at Facebook, Instagram, Messenger and WhatsAPP. Dig deep into one of the most robust, affordable and data driven advertising platforms ever created in this rare opportunity to hear directly from horses mouth!
Experian Automotive Intelligence Engine Is the Perfect Tool to Fine Tune Your Data-Driven Decisions!
If you are a dealer, your options are endless when it comes to reaching potential customers. That’s why Experian’s Automotive Intelligence is the best way to make your marketing plan a successful one. The Experian's Automotive Intelligence Engine is a dealer marketing solution that can help dealers make data-driven decisions....
Podcast: Winning Facebook Strategies Episode 4
In our final episode of Matt Wilson's compelling series alongside Bob Lanham, the Head of Automotive Retail at Facebook, Instagram, Messenger and WhatsAPP, episode 4 features a discussion on utilizing Facebook Messenger as a call-to-action in your Facebook ads.
Podcast: Winning Facebook Strategies Episode 3
Once again Matt is joined by Bob Lanham, the Head of Automotive Retail at Facebook, Instagram, Messenger and WhatsAPP. This week they talk the ins and outs of sales matching. In this episode learn how dealers can match sales back to their Facebook ads campaigns.
Podcast: Winning Facebook Strategies Episode 2
This is the second of SilverBack Account Director Matt Wilson's four-part interview with Bob Lanham, the Head of Automotive Retail at Facebook, Instagram, Messenger and WhatsAPP. Today's conversation focuses on how Facebook groups can help car dealership loyalty and benefit the customer lifecycle. If you missed episode 1 please click...