Baby Boomers hold 57% of the wealth in the U.S. and are at peak buying power. With that in mind, is there a reason we never seem to stop hearing about Millennials? Millennial is a term used for those born between 1981 and 1996, coming of age in the 21st...
SilverBack Advertising Welcomes… STUART “BIG STU” LEWIS
SilverBack Advertising is excited to welcome Stuart Lewis as our newest Assistant Account Manager! Stuart was born in New Orleans, Louisiana, and raised in Lexington, Virginia. He graduated from Southeastern Louisiana University with a Bachelor’s degree in Organizational Communication. Stuart previously worked in automotive advertising with the Automotive Marketing Group...
6 Ways to Maximize Six Seconds
Short, sweet, and unskippable, YouTube’s 6-second bumper ads are a cost-effective way to get your message in front of the right target audience. While short-form ads give the viewer less time to convert, YouTube bumper ads guarantee a full view every time the ad is shown, making this ad type...
The evolution of social media marketing, the importance of engagement, and where to go next?
I wrote, in a previous post, that Facebook is part of the local landscape.This is true now more than ever. You should think of it as advertising similar to sponsoring your local Little League team or putting a billboard up in a highly trafficked area. However, there’s one stark difference...
SilverBack Advertising Welcomes Gina Collier
SilverBack Advertising Welcomes GINA COLLIER SilverBack Advertising is excited to welcome Gina Collier as our newest Assistant Account Manager! Gina was born in Panama City, Panama, and raised in Fort Worth, TX. She graduated from Louisiana State University with a bachelor's degree in Spanish, and with a Minor in General...
SilverBack Advertising Welcomes Andrea “Andi” Hoeflich
SilverBack Advertising Welcomes ANDI HOEFLICH SilverBack Advertising is excited to welcome Andrea “Andi” Hoeflich as our newest Account Manager! Andi was born in a small town built on the back of the paper mill industry, Spring Grove, PA. Having lived in three states as a child, it is hard to...