Alayna is a Louisiana native whose passions include writing, creative strategy, and consumer research. She joined the SilverBack Advertising team in 2019, looking to enrich her understanding of digital advertising and skills in account management and client relationships. She graduated from Louisiana State University in 2016 with a degree in Digital Advertising and a minor in Business. Previously, she worked as an internal marketing strategist for fast-casual restaurant chains, as well as the marketing strategist for an agency where she implemented social media campaigns, email marketing, and content creation for over 30 local businesses. Outside of work, she is a lover of animals, true crime novels, traveling, and anything that requires creative energy. Fun Fact: Alayna chose a career in advertising because of her interest in psychology!