Podcast: Winning Facebook Strategies – Head of Auto Retail of FB Details Strategy

Check out the entirety of Matt Wilson's compelling series alongside Bob Lanham, the Head of Automotive Retail at Facebook, Instagram, Messenger and WhatsAPP. Dig deep into one of the most robust, affordable and data driven advertising platforms ever created in this rare opportunity to hear directly from horses mouth!

Experian Automotive Intelligence Engine Is the Perfect Tool to Fine Tune Your Data-Driven Decisions!

If you are a dealer, your options are endless when it comes to reaching potential customers. That’s why Experian’s Automotive Intelligence is the best way to make your marketing plan a successful one. The Experian's Automotive Intelligence Engine is a dealer marketing solution that can help dealers make data-driven decisions....

Podcast: Winning Facebook Strategies Episode 2

This is the second of SilverBack Account Director Matt Wilson's four-part interview with Bob Lanham, the Head of Automotive Retail at Facebook, Instagram, Messenger and WhatsAPP. Today's conversation focuses on how Facebook groups can help car dealership loyalty and benefit the customer lifecycle. If you missed episode 1 please click...

Podcast: Winning Facebook Strategies with Bob Lanham, Head of Automotive Retail at Facebook – Episode 1: Facebook Ad Types

Episode 1 of our series “Winning Facebook Strategies” features Bob Lanham, the Head of Automotive Retail at Facebook, Instagram, Messenger and WhatsAPP chatting with our Account Director Matt Wilson. Matt and Bob discuss product listing ads, image ads and post boosting. They also discuss the importance of what messaging you...