An SB Case Study: Improve conversions with new Calls to Action

Online Marketing

Screen Shot 2017-05-30 at 2.56.47 PMSuffering from below average conversion rates on VDPs, Middletown Nissan, in Middletown, Connecticut, turned to SilverBack Advertising to increase their conversions and ultimately improve website traffic.

  • SilverBack Advertising developed and A/B tested new CTA strategies to improve site conversion percentage.
  • Over a 5-day span, form submissions increased 95%.
  • Month-over-month, Middletown Nissan experienced a 65% increase in web form submissions and a 121% increase in submissions from non-third party sources (direct user submissions).

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