Our Blog & Case Studies

Facebook Rolls Out New Requirements for Custom Audiences in Business Ad Targeting

Facebook, Facebook Ads, Paid Ads, Social Media

If you’re familiar with the capabilities of Facebook Ads, you’re aware of all of the detailed targeting options Facebook has to help hone in on your target audience. A great feature advertisers can utilize with Facebook audience targeting is a custom audience. A custom audience allows advertisers to upload specific audience lists (with email or…

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SilverBack Advertising’s clients chosen to participate in Google’s Responsive Search Ads Beta

Digital, Industry Updates, Marketing, New Technology, News, Paid Ads

Some clients of SilverBack Advertising, which include manufacturers like Acura, Hyundai, and Toyota, were selected to enlist in Google’s Responsive Search Ad Beta. Responsive Search Ads are Google’s new ad product that uses machine learning to adapt to users’ queries. They allow advertisers to provide up to 15 headlines and 4 description lines. Google will…

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